The Big Breastfeeding Café, led by breastfeeding brand Medela, is back for its second year! The hugely successful celebration of breastfeeding is set to engage the nation once again as families join together to chat all things breastfeeding, share experiences and support each other over a cuppa!
The world’s leading breastfeeding brand, Medela, is calling on mums (and dads) to join the fun on Tuesday 16th May, by hosting a Breastfeeding Café in the comfort of home for family, friends and local mums. With more than 500 mums joining together and over 40 cafes held last year across the UK including Yorkshire, Norfolk, Nottingham and London, the brand is hoping to bring more mums together and make this the biggest ever Breastfeeding Café!
The Big Breastfeeding Café was a campaign inspired by a survey, which found that a significant 76% of mums believed chatting with other mums at support groups helped to support their feeding journey. This, teamed with the continued success of its weekly Breastfeeding Café on social media, led to the brand taking the concept on the road, actively reaching out to the parenting community and promoting the importance of essential mum to mum support.
The team at Medela are passionate about supporting all breastfeeding mums, whether they are exclusively breastfeeding, expressing or a combination of both. This year’s Big Breastfeeding Café will mark yet another stride in not only encouraging breastfeeding talk amongst mums, but also increasing the awareness of breastfeeding within society.
Medela UK’s Education Manager and in-house Lactation Consultant, Sioned Hilton Commented “Breastfeeding has been proven again and again to be the best way to feed baby. However, although a part of human nature, it is not always as easy as first thought and can be challenging. Having a supportive, reassuring and caring network around you is vital, if not essential to a successful breastfeeding journey. Chatting with other breastfeeding mums specifically, is a brilliant way to get advice and learn some new tips from those who have experienced breastfeeding and expressing first hand.”
She continued “We’re so looking forward to The Big Breastfeeding Café 2017. We hope that mums across the UK will once again join us to celebrate breastfeeding and vital mum to mum support. After all, what a fantastic excuse to get together and make some new mummy friends, while chatting all things feeding over some much deserved tea and cake!”
Medela will provide mums with a complete package enabling them to host their very own Breastfeeding Café in the comfort of home. The Big Breastfeeding Café packs will include a handy breastfeeding guide featuring expert advice from in-house Lactation Consultant Sioned Hilton, Medela samples, posters, invitations and of course, tea and biscuits!
To sign up for a Big Breastfeeding Café pack, mums simply need to register their interest by emailing email@example.com