76% of Mothers with Young Children Want a Break from Parenting Duties this Mother’s Day

New 2017 research reveals we spend on average £38.50 on our mothers; up 5% from 2016
Flowers are still the most popular gift to buy, though just 4% of mothers with young children claim it is their preference

However, 91% of grandmothers would rather the gift of spending more time with their families on Mothering Sunday.

Liberty bouquet from Wild at Heart

With Mothers’ Day just around the corner, shops and restaurants are gearing up for an expected increase of sales and bookings in the coming weeks. In a survey commissioned by Onbuy.com, it was discovered that Brits are spending on average £38.50 on their mother’s yearly; up 5% from last year’s findings. Like other years, men were spending more on their mum’s (£42) than women (£35).
A survey of 1650 reveals the top five presents bought for mums (with the average spend) in the UK are: (1) Flowers- £35 (2) Taken out for family meal- up to £30 per head (3) Chocolate- £10 (4) Perfume- £40 (5) Homeware- £18.

Further analysis highlighted that presents such as flowers and chocolate relayed a gesture of appreciation and love, where such gifts are given to highlight a special purpose. Additionally, children taking their mums out for a meal allowed them to spend time together as a family, ensuring their mother felt special and valuable.

Jo Malone London Blooms collection

However, are these traditional gifts what mothers wanted?
In a mirrored survey of mothers with children aged 3-10, Onbuy.com discovered that these gifts held little value. Although much appreciated, after just a few years, many started to resent these generic “cheesy” gifts. In fact, it was found flowers were not so popular among mums, with only 4% admitting they would rather flowers over other presents.

When presented with a list of options for gifts, what came out as most popular in the survey was the following: (1) A relaxing spa day- 19% (2) Date Night- 17% (3) A quiet night in with wine- 14% (4) An extra three hours in bed-11% (5) No housework- 9%. Ironically, the survey highlighted that 76% of this group of mothers ultimately wanted a day off from parenting responsibilities on Mothers’ Day.
Additional analysis alternatively emphasised that those whose children were aged 18-30 favoured quality family time with their children (87%), highlighting the disparity between different stages of motherhood. Additionally, 96% of grandparents would in fact rather spend time with their families, with 56% claiming they felt neglected on Mothering Sunday.

Jam making set from Kilner Jars

In short:

What Mothers Get
1) Flowers
2) Taken out for a meal
3) Chocolate
4) Perfume
5) Homeware

What Mothers Want

1) A relaxing day at a spa
2) Date night
3) A quiet night in with wine
4) An extra three hours in bed
5) No Housework