Boutique Focus: Mini Me and Moi

Mini Me and Moi is a label with a lot of attitude.

Creating a range of original mother and daughter coordinating outfits and helping women’s charity Refuge at the same time. We caught up with founder Flavilla Fongang to find out more…


SM: How did the brand come about?
Flavilla Fongang:
Flavilla Fongang, the founder of Mini Me & Moi, has been a fashion stylist for over 15 years. She was inspired by her mother; a single mum who raised her five children with a complete unconditional love. She realised that there was no brand in the dedicated to mums and
children fashion. Flavilla decided to create collections that
showcase this love bond and also wanted her fashion line to be
stylish and comfortable for everyday wear. She wanted her fashion
collections to be complimentary instead of overly matching. Because
this brand is based on the unconditional love of a mum for a child,
she wanted this brand to good to the world by supporting mothers in
today-day-off - me neither
SM: Which are the best-selling items?
Flavilla Fongang: The top 3 best selling items are
Red lips & cheeky face, ‘I’m not working today/Me neither’ (sweatshirt and tshirt above), ‘I got attitude – I got it from my mama’ (pictured)

I got attitude - I got it from my mama

SM: Tell us about the charities the brand supports? 

Flavilla Fongang: We are giving 10% of our profit to charities and social projects. This year, we have chosen to support Refuge. We are launching our own social project to support girl entrepreneurship in Cameroon. We want to support young girls see their business ideas become reality

SM: What considerations go into creating the garments?
Flavilla Fongang: When creating the garments we take into consideration the following elements: it must be comfortable, fun and stylish. Each style can be worn for casual days or for a casual chic look in the city.

SM: What’s on the moodboard right now…?
Flavilla Fongang: On our moodboard we can find an infusion of summer colours, catchy phrases, floral prints and tribal prints. We keep a close eye on what our customers want. So we create collections that fit with
their needs. We have the most effective supply chain which means
that we can release new styles within a week.

SM: Which celeb mother and daughters would Flavilla love to see wearing the brand?
Flavilla Fongang:  Flavilla would love to see her collections on casual chic celebrities such as Jessica Alba, Halle Berry, Kate Hudson, Kate
Moss, Beyonce or Miranda Kerr.

image: Bauer Griffin

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