Category Archives: 2017 Mummy Must Have Awards

Why aden+anais was the #MMHA17 Editor’s Choice

Editor writes: “Just like the Queen thinks the whole of England smells of fresh paint, so my third child thinks the world is made of supersoft, snuggly muslin. From the sanctuary of his cot to the towel he is engulfed in after a bubble bath. From the bib that wipes the mush from his face to the edge-chewed-blankie he toddles around with…

Oh, this wasn’t always the way. Alas, number one child had to endure a whole spectrum of inferior fabrics; from scratchy woollen receiving blankets knitted by well-meaning relatives to jersey cloth dungarees that clung to his chubby thighs. And anyone under the delusion that children don’t sweat has never had a partner who thought it would be hilarious to order a pumpkin costume for a six-month-old from Amazon. 

Middle child had it much better. One episode of heatstroke whilst driving across France during his first Summer and a chic French friend proffered a huge muslin which she had spritzed with lavender water. Once swaddled in such an ample, soft cloud he stopped crying, projectile vomiting and generally resembling an over-ripe strawberry – and I started to feel like less of a #parentfail. 

Even more delightful, the muslin had tiny silver stars all over it. 

Since that moment, I’ve found nothing but joy in aden+anais products. Not only is the muslin the most wonderful, resilient texture but wash ’em more and they honestly do get softer. Which is a blessing when – let’s face it – you put at least three loads on per day. But also the uses for an aden+anais muslin are exponential; from burping to buggy covers, from teddy-blankies to boob-covers. Or the time you went swimming and forgot a towel, the time you needed to improvise a cold compress when your kid fell off the swing or the time you forgot a tote bag in the organic fruit and veg store and needed something to carry apples in. 

Obviously, aden+anais don’t just create magical muslin swaddles. Their constantly expanding range includes layettes, pull on’s, sleeping bags and- our family favourite – the dream blanket (which in our house is the ultimate ‘telly snuggle’.)

The designs are so elegant yet adorable there is literally an audible coo in our office when a new design is announced (we nearly fainted over the new navy and gold dandelion range!) 

If you aren’t familiar with the brand heritage, it was set up by mother-of-four Raegan Moya-Jones over two decades ago and is now their range of products and ‘love and muslin’ ethos is adored not just by parents but also by midwives and paediatricians the world over. And by my three children, unequivocally. 

When a friend or colleague announces their pregnancy, recommending aden+anais comes in the same breath as ‘Congratulations’. Without this brand, I could not parent. So it is with great pleasure that aden+anais became our first ‘Editor’s Choice’ winners of the Mummy Must Have Awards. “


And the Winners of the 2017 Mummy Must Have Awards are…

Our team may have shortlisted the nominees, but you – our readers – decided the winners by showing your love on social media. Huge congratulations to the below: 

BEST BOUTIQUE: The Essential One

BUGGY LOVE AWARD: Ickle Bubba Aurora Travel System

MAMA STYLE AWARD: Jardine of London


BEST CHANGING BAG: Born in Britain Charlton Hobo

BEST BABY PRODUCT: Etta Loves Sensory Muslins

PLAYTIME AWARD: The Superhero Handbook by Jason Ford (published by Laurence King)

BEST BEAUTY PRODUCT: Skin Elixir Frankincense and May Chang moisturiser





SM Chats to… Nicola Williamson, Senior Product Designer at Bobux #MMHA17

#MMHA17 nominated footwear brand Bobux took time out to share their thoughts on Winter Boot choices. 

Nicola Williamson, Bobux

Help! My child needs Winter Boots. What do I need to think about?

NW: Winter boots can be quite a hefty investment so there’s a lot you should consider before committing to a pair. For starters: where you live. Climate should be the first thing you consider so if you live somewhere particularly wet, you might want to opt for water-resistant boots. If you live somewhere with a very cold climate, then wool-lined boots should be on your radar.

You also need to think about what the boots are for. Are they going to be worn everyday? Are they going to be worn as dress shoes? Or is your little one a keen adventurer? For everyday boots, you might want to opt for something versatile and uber comfortable like Bobux Ranch boots. For dressier occasions, something classy like the Bobux Shimmer boot could be a good option. For explorers, you want something easy to clean, and easy to get on and off (but not slip off) like Bobux Pioneer boots.

The shape of your little one’s feet also matters. If your child has particularly chubby or thin feet, adjustability should be a priority. Look for boots with straps that can be fitted a bit looser or a bit more snug according to your child’s foot shape.

Are boots a better investment than just putting them in wellies all Winter?

Kids + Ranch boots in Army

NW: Definitely! Wellies are a Winter essential but they can’t be used as a substitute for footwear. As well as being notoriously ill-fitting, wellies don’t support healthy foot development, don’t allow feet to breathe and kids’ feet tend to roll around in them. A good boot will keep your child’s feet warm, support their feet, and help them to balance and improve coordination by giving feet the freedom to move more naturally. There’s nothing like wellies for jumping in those Winter puddles, but for everyday wear, opt for shoes that’ll do your kids’ feet some good.

What winter shoe buying mistakes do parents make?

NW: We’ve picked up on a few mistakes parents make when buying Winter shoes for their kids. One thing people might not think is that big of a deal is buying your child just one pair of shoes. Shoes get wet in Winter, and to get the most out of your shoes they need to be dried naturally. If you don’t have a second pair while the wet pair is drying, parents tend to speed-dry their shoes. Putting them in the dryer, leaving them in the sun (if you get much sun in Winter) and even using a hair dryer will damage shoes and shorten their lifespan. The best way to look after your kid’s feet is to keep them in dry, healthy shoes – so make sure you have a spare pair!

Parents also tend to buy Winter shoes before the cold weather has kicked in. When trying on boots, children might be wearing their Summer clothes, not realising the shoes will fit differently when they’re wearing thick, warm socks and trousers. Definitely, something to keep in mind when you’re shopping for shoes this season!

My child is super picky, do you have shoes with unicorns on them?

Blaze + Unicorn Fuschia

NW: Oh, yes we do! We have a whole bunch of characters on our Blaze trainers and the Unicorn is one of our favourites. Blaze trainers are perfect for playtime with a flexible, lightweight sole and ultra-durable micro-armoured toe cap. But the best feature of Blaze sneakers is that they help kids learn to put their shoes on the correct feet. On each shoe, you have a dazzling unicorn. When the shoes are on their feet your child can look at the characters and know that if the unicorns are touching, they’ve got their lefts and rights spot on!

My preschooler struggles to put shoes on at nursery, what considerations go into the fastenings?

NW: Fastenings play a major part in how our shoes are designed. We want to encourage kids to put their shoes on themselves – so it must be enjoyable, quick and easy. It’s best to avoid lace-up shoes as there’s a risk of making shoes overly tight which will restrict toe movement. Laces are also notoriously difficult to tie up and dangerous when they come undone. Shoes with strap fastenings are best as they’re easy for kids to get on and they stay on!

What else is unique about Bobux boots?

NW: The truly unique thing about Bobux boots is that they’re built around the equally unique shape of kids’ feet. ‘Lasts’ are used when designing shoes: Molds of feet that designers use to get the shape and fit of shoes right. The trouble with many children’s shoes is that they’re built around the last of a shrunken adult’s foot. Bobux invested in developing custom lasts for kids’ feet for each stage in their foot development. So instead of designing shoes for fully-developed yet tiny feet, we design shoes specifically for those chubby, round, still-developing tootsies.

Will they last all Winter?

NW: A lot of elements come into play when it comes to a boot’s lifespan. Extreme climates with very low temperatures or high rainfall can damage boots so it’s important to keep them polished and let them dry naturally. Generally, though, your boots should last until their wearer grows out of them. With Autumn and Winter spanning six months, this could mean your child will have to go up a size before the season’s over!

What was on the mood board for the AW collection?

NW: The AW collection was designed as a homage to nature and natural materials – but with an unexpected twist. We took earthy tones and textures, and finished the shoes with gorgeous details and embellishments. For the girls’ collection, we wanted the shoes to inspire fantasy and enchantment. Precious silver and gold, and jewels were behind the mood of these styles.

Shop online at or check the store locator for your nearest stockist.

Customise the look of your BabyBjörn Bliss Bouncer – nominated for the #MMHA17

When we shortlisted the iconic BabyBjörn Bliss Bouncer for this year’s MMHA, we were of the opinion that ‘if it ain’t broke, don’t fix it…’

The timeless design has been the reason generations of mothers have been able to put a baby down for long enough to have a shower…

But we’re happy to announce that they HAVE made an improvement; namely that you are now able to customise the look of your bouncer with new Bouncer Bliss covers. Parents can choose between stitched cotton or airy mesh; these fabric seats give the baby bouncer a new updated look and feel and allow parents to mix and match depending on where they are.

Kind to baby’s skin and safe to taste, all BabyBjörn fabrics are free from health-hazardous substances and certified Oeko-Tex Standard 100, Class I for baby products. Tested and safe.

The fabric seat for the Bouncer Bliss is machine washable (warm 40°C) and is available in stitched cotton (100% cotton) and airy mesh (100% polyester).

RRP: Cotton £47, Mesh £55 Colours for Fabric seat: Black cotton, Anthracite cotton, Anthracite mesh. BabyBjörn products are available from the online shop ( and from all good stockists.

Win £50 to spend with #MMHA17 nominees The Essential One

To celebrate making the shortlist for this year’s MMHA’s, maternity and childrenswear boutique The Essential One is offering the chance to win £50 to spend in their store. Follow them on Insta for details of how to enter, but in the meantime, here’s some inspiration re what to buy if you win (or if you just fancy treating yourself or the kids!)

Kids love the Finley Fox design and this supersoft knit is easy to wash…

The little houses on this adorable dress double up as pockets… It’s fully lined too.

Dressing a bump? The Essential One have some GORGEOUS tankinis

Get a 30% discount at #MMHA17 nominees Jardine at London

To us, Jardine of London epitomises handbag elegance. Their clean lines, soft leather, and chic designs are key attributes that saw them nominated for the Mama Style category in this year’s Mummy Must Have Awards.

And to celebrate making the shortlist, Jardine are offering a 30% shopping discount to Slick Mummy readers – valid until 31st October 2017.

Shop the range of bags (including the gorgeous new Judi clutch) and leather accessories (such as the striking Suffolk leather journals).

Just use coupon code:  SLICKMUMMY30 at the checkout.

The Wait is over… The Shortlist for our #MMHA17

Phew; what a huge task the Shortlist was this year. So many great products, challenging brands and charity collaborations caught our attention. Firstly, big thanks to our judging panel (made up of celeb mums and our own editorial team) for their gargantuan efforts here – but now the final choice of winners is down to you, our fabulous readers.

For every like, share, post, RT or competition entry on social media that includes the name of the shortlisted brand and the hashtag #MMHA17 your favourite will receive one vote. Votes will be counted on the eve of 5th October and announced on 6th October. So make your opinion count… (Vote as many times as you like, there are some wonderful choices on the list!)

So – in alphabetical order for each category – here goes:


Best Boutique: online or physical store, we’re applauding choice, quality and customer service.


Maggie and Rose Home

Me & Buddy


Muthahood Goods

Mutha Hood Goods ‘Mother Like No One’s Judging’ tee £22

My 1st Years


The Essential One

Buggy Love: the strollers for high rollers… We’ve been impressed by the below.

Bugaboo Bee5

Bugaboo Bee5

Diono Quantum

Ickle Bubba Aurora Travel System

Quinny Zapp Flex Plus

Silver Cross Wave

Kids’ Style: too cool for school. Brands we’re consistently excited by…

Angel’s Face

Honey and Toast scooter bag

Blade and Rose


Honey and Toast

Lilly + Sid

Molly Brown London

Oh Arthur

Wild & Gorgeous

Wild & Gorgeous


Mama Style: where to shop for school gate style, preggo or not.


Coco Rose London

Celtic and Co

Coco Rose London Shoes

Jardine of London

Martha Jackson Jewelry

Tiffany Rose

Best Changing Bag: style AND performance (and a bit more style) here are our arm candy nappy carry picks.

Born in Britain Charlton Hobo Bag

Born In Britain Charlton Hobo

Jem and Bea Beatrice Bag

Ju-Ju-Be BFF Bag

Pacapod Gladstone Bag

Tiba and Marl Elwood Backpack

Best Baby Product: big category here, but we’ve chosen based on quality, design, and performance.

Babybjorn Bliss Bouncer

Cheeky Chompers Neckerchew

Etta Loves Muslins

Izmi Cotton Baby Carrier

Mokee Wool Nest

Little Aurelia Comfort and Calm Rescue Cream

Matchstick Monkey Teether

Mokee Wool Nest

Mustela No Rinse Cleansing Water


Sleepyhead Sleep Pod


Splashabout UV Combie Wetsuit

Tommee Tippee Perfect Prep Machine

Playtime: make some noise for great toys. Chosen for longevity, sparking imagination, getting kids out and about – and because they made our team of junior testers smile.

Hape Bus Walker

‘The Superhero Handbook’ by Jason Ford published by Laurence King

Ciao Bimba Dolls

Hape Classic Bus Walker

Infantino Grow With Me Teepee

Kindle Fire For Kids

Mud Kitchen

Merrythought Bears

Microscooters Maxi Micro

Mud Kitchen Pebble Kitchen

SmarTrike 7 in 1 folding trike

Best Beauty Product: when you only have ten mins (ok ten seconds) to spend on your own beauty routine, you need products that pack a punch.

Bee Good Honey and Propolis 2 in 1 Cleanser

Sukin Rosehip oil £19.99

Harbour Elements Cleanser

Philip Kingsley Elasticizer

Rodial Glamolash Mascara

Skin Elixir Frankincense and May Chang Moisturizer

Sukin Rosehip oil

Weleda Skin Food

XO Balm

The Game Changer Award: this category is for products or brands that have shaken up the way we approach a problem, through smart thinking, multitasking or innovation.

Ergobaby OMNI 360

Marloe London

Fred Pressure Fit Stairgate

Go Henry

Little Flea

Marloe London

miFold Car Seat

Secret Spa

Thule Multisport and bike trailers

We Are Story

Better World Award: we were really excited to judge this category. Charity collaborations that showed style and pizzazz (as well as big hearts!)

Bax & Bay for Roald Dahl’s Marvellous Children’s Charity

Inkrocket for Starlight, Tearfund and Samara’s

Pearl Lowe x Selfish Mother for Tommy’s

Seraphine Love T-shirt for Tommy’s

Scamp and Dude Sleep Buddies for Grief Encounter

Gin Friday Award: how could we not include our regular Gin Friday slot in the awards?

ISFjord Premium Arctic Gin

Silent Pool

Rock Rose Gin

Silent Pool Gin

And finally the Editor’s Choice Hero Brand Award: 


So c’mon – have your say. What do you think of our choices? Use #MMHA17 to comment on social media.


How to enter this year’s Mummy Must Have Awards #MMHA2017

This year our #MMHA’s will be divided into categories. As previously, it is free to enter – but we will call in products selected for the Shortlist for our judging panel (Editorial team and Celeb Mums) to critique.

To enter, please select a category from the below and complete the submissions form. In the Elevator Pitch section please simply give us a topline description of the product and what makes it so wonderful, plus please also provide the website url.

Categories this year are:

Best Boutique: let’s sing the praises of wonderful online and high street baby/maternity/children’s stores.

Buggy Love: lightweight, classic, twin? Whatever makes it special…

Stylist’s Choice for Childrenswear: the lovely Amanda May from Mud and Glitter will judge this one…

Maternity and Womenswear: chic dressing for those lumps and bumps…

Best Changing Bag: the most stylish way to carry those botty wipes…

Best Baby Product: broad category here, we know. But we’re looking for ‘wow factor’.

Best Toy: classic or tech, we’re looking for engagement factor. (Books in this category too please)

Best Beauty Product: does it make you look perky on the school run..?

The Game Changer Award: solutions to problems, down-and-out genius products…

Better World Award: ethical gifting, one-for-one campaigns etc

Plus also our Hall of Fame Accolade (chosen by the Editor)

Our Shortlist will be announced in June. Applications made through the site will not be shown publicly and those chosen for Shortlist will be contacted directly. Can’t decide on a category? It’s fine to enter multiple times. 

Good Luck!