Category Archives: Better World

Join March of the Mummies this Halloween

Join Pregnant Then Screwed this Halloween as they march from Westminster to Trafalgar Square to demand recognition, respect and change for working mothers.

Together with Working FamiliesThe Lullaby TrustYess Law, the Organise Platform, Parental Pay Equality and Bristol Women’s Voice the March of the Mummies seeks to highlight the issue of maternity discrimination which haunts 77 percent of new mums, and pushes one in nine pregnant women out of their job (EHRC, 2016).

The protest will happen at the same time as its sister marches in Glasgow, Cardiff. Manchester, Newcastle and Belfast.

Tuesday 31st October London March timings are as follows:

12:00 – Gather at North Terrace at Trafalgar Square for welcome from Pregnant Then Screwed founder, Joeli Brearley.

12:10 – March Commences.

12:40 – March arrives at Parliament Square, and rally commences with introduction from Joeli.

12:50 – Caroline Lucas MP to speak.
13:00 – Helen Skelton to speak.
13:10 – Sophie Walker to speak.
13:20 – Anna Whitehouse to speak.
13:30 – Ivana Bartoletti to speak.
13:40 – Manjinder Virk to speak and to present the five demands to MPs.

13:50 – END.

All other info here.

Make vision count with a baby sensory muslin from #MMHA17 winning brand Etta Loves

October 12th is World Sight Day. This year their key message is to “make vision count” as there is a shocking statistic that 80% of the world’s blind are avoidably so.

What better way to support than by investing in a baby sensory muslin from Mummy Must Have Award winners Etta Loves? All are designed in line with knowledge of normal visual development in babies.

Laura (the brand’s resident orthoptist) explains “, A baby’s vision is one of the least developed senses at birth. However, as they receive sensory input the nerve cells in the brain multiply and form connections – which all help their vision to develop.

Research has shown that if there is no visual stimulation the eye to brain connections do not develop and therefore sight does not develop. Etta Loves muslins are a great way to provide some of that stimulation as they are designed to the millimetre based on what babies can and can’t see.

Studies have shown that black and white contrast provides the strongest signals to the brain of newborn infants.”


The 0-4 month muslin pack focuses on high contrast black and white designs, whilst the 5+ muslins bring in bright bold colours, in line with the development of babies’ colour detecting cells. Each muslin incorporates a range of large and small scale of the pattern to continue to stimulate tiny eyes as they grow.

Shop the full range here.

Self-employed new mums suffering in silence

A group of GPs have launched a campaign for fairer maternity pay for self-employed mothers, after witnessing first-hand the ‘silent suffering’ that exists in terms of mental health, behind closed doors during the first six weeks of becoming a mum who runs a business.

We’d really like you to raise awareness of the campaign, and petition, by asking your readers and network to complete this 4-minute survey to enable us to reveal the size of the problem for the first time. The petition for everyone to sign is also here:

A bit of background

In the UK, self-employed women receive less maternity pay than their employed equivalents. They receive the same government (state) maternity allowance as people who are employed by a company, however, they do not receive the first 6 weeks of 90% of their annual weekly salary, as employed people do.

The impact of this lack of income during such a crucial time sets self-employed new mums up to fail, with many admitting to considering closing their business or being too embarrassed to ask for help for fear of admitting defeat. Too many are suffering in silence as they try to work through the issues.

This situation is also a deterrent to starting a business, for females of child-bearing age – In 2015, 126,000 businesses were created by women – down from the 139,000 in 2013.

Campaign for equality in maternity pay

The ‘Six Week Support’ campaign will lobby government for the equivalent financial support that an employed new mum receives, for self-employed mums during the first six weeks after having a baby. This financial support will make it more possible for mums to take time out of the business, to enjoy their new child, if only for a short time, before returning to full-time work.

This campaign aims to apply pressure on the government to review their maternity pay policy, as already requested by the Federation of Small Businesses who asked, as a result of their self-employed report: for government ‘to address the discrepancies between the self-employed and employees in the social security system’.

Leah Wood x Selfish Mother ‘Rocking’ tees

Leah has collaborated with Selfish Mother on a series of ROCKING tees – or STILL ROCKING for grown-ups – available now at The FMLY Store.

£10/£5 from each sale will go to STARLIGHT CHILDREN’S FOUNDATION, who grant wishes to seriously and terminally ill children, and entertain over half a million children every year in hospitals and hospices throughout the UK.

Order yours here. 

#Bakeitforbabies with The Lullaby Trust this November

Sign up now for the Lullaby Trust’s ‘Bake it for Babies’ fundraiser, which runs from 6-12th November.

Everyone who signs up will receive a free fundraising pack full of all the ingredients they need to cook up the best of bake sales. And, even better, once the date and location of your event are confirmed you’ll also receive a free Lullaby Trust t-shirt and cake toppers.

TV presenter Angelica Bell, is super excited to support the cause and has come on board as the campaign ambassador. She said ‘I absolutely love baking, especially with my children, so you’ll often find me trying out new recipes and adding my own special touch. The money raised from Bake it for Babies will help to save lives … what better excuse to eat more cake?!’

The Lullaby Trust has been committed to this cause for over 45 years, during which they have played an integral role in reducing the number of babies who die by 85% since 1991. The charity receives no government funding, making events like this so very important.

For more info: 

Wiley’s Finest Partnership with Baby Lifeline for World Breastfeeding Week

To celebrate World Breastfeeding Week, 1st – 7th August, Wiley’s Finest has partnered with national charity Baby Lifeline.

During the months of August and September, Wiley’s Finest will be donating 5% sales of Beginners DHA and Prenatal DHA to Baby Lifeline which supports the care of pregnant women and their unborn and newborn babies, ensuring the best possible outcome from pregnancy and birth.

Sam Wiley, Managing Director of Wiley’s Finest says:
“We are honoured to partner with Baby Lifeline, a charity dedicated to supporting babies during their first precious moments in this world. Our family believes supporting the nutritional care of every mother, both pre and postnatal and her baby is essential. As a father with young children, I am touched to think we can be a part of their mission.”

Wiley’s Finest are committed to educate the importance of including Omega-3 fatty acids in every diet – from newborn baby, to pregnant mum to fully grown adult. Research has shown that these fatty acids are essential for development in babies, and to support healthy moods in pregnant women.

The campaign will begin in line with World Breastfeeding Week.

Want to do ‘that vegan thing’ with your home? Here’s how…

As demand for compassionate and sustainable homeware grows – in line with soaring interest in vegan living – the PETA Vegan Homeware Awards celebrate the best designs and innovations for a cruelty-free home.

Best Vegan sofa

Rockett St George has won Best Vegan Sofa for its vintage faux-cowhide design, Debenhams is recognised for its innovative microfibre technology in the Best Down-Free Bedding category, the Best Silk-Free Sheets award goes to Habitat for its luxe Egyptian cotton Sateen range, and Ikea has taken the Best Faux-Sheepskin Rug award for its soft and warm Tejn rug. Other winners include Šimon Kern, who received the Innovation Award for his Beleaf Chair – made from recycled leaves and bio-resin – and vegan interior designer Emily Turnbull, who took home the Influencer Award.

Best home fragrance

“Home is where the heart is – and compassionate consumers are driving the demand for beautiful vegan homeware,” says PETA Director Elisa Allen. “Forward-thinking designers are experimenting with sustainable and cutting-edge vegan materials and offering a great variety of cruelty-free choices to suit every home and budget.”

Best silk free sheets

PETA exposés have revealed that many animals killed for leather endure castration, branding, tail-docking, and dehorning without painkillers before finally being skinned and dismembered while they’re still conscious. Terrified geese are painfully live-plucked for their feathers in China, and workers punch and kick gentle sheep and even break their necks while violently shearing them for their wool. In addition to being kinder to animals, vegan fabrics – natural or synthetic – have an environmental footprint that is minor compared to the devastation caused by factory farming and the chemicals that must be used to prevent animal-derived materials from decomposing in people’s homes.

For more information on each category and to see all the winners, please visit

MORI launch adorable pandas collection on July 7th

‘Bearly’ have we gotten over the passing of Paddington creator Michael Bond CBE, when another set of delightful, fuzzy pawed cubs comes to our attention. 

MORI – makers of wonderful organic bamboo and creators of #MORImoments – have just announced their new Panda Collection of hoodies, joggers, tees and shorts which will no doubt be as strokably soft as a real panda.

Our faves include the super hip pink and grey logo sweatshirts – very unisex, we think – and the matchy sets.

Even better, the collection has an ethical promise. £1 from every panda product sold through the MORI website will go towards adopting MORI pandas in China and MORI will be sharing pictures
and updates about their pandas with the MORI community.

Akin Onal and Cam Miller from MORI said: “We were inspired to launch a panda collection as the panda is a symbol of peace and protection. We are passionate about making sure our little ones grow up in a beautiful world, which means protecting wildlife and nature. This collection is our way of helping to preserve and protect one of the most endangered, and most loved, animals – whilst making sure little ones look gorgeous too!”

The Panda collection will retail from £17 to £49.50.

Happy 9th Birthday #Ollie #passonthepositive

We may not be Russell Crowe but we’d also like to share our birthday wishes to Ollie; a birthday should always be magical and we hope you tell the bullies that your dad is one in a million – and that’s better than all their so called possessions put together.

On the subject of bullying, we’re including this link from BullyingUK with helpful advice if your child is in the same situation as Ollie and also the Government’s guidelines. 

And Ollie – if you’re reading this and would like to review some toys for us, ask SuperDad to get in touch…

Let’s all #PASSONTHEPOSITIVE today – in any way we can. I’m sure little acts of kindness (and cake) will bring smiles just as much as celeb tweets do.