Category Archives: news

Binky celebrates her ‘1st Xmas as Mummy’ with her latest collection for

Whilst we doubt that Binky will either be dressing down or peeling sprouts on Xmas day – if she were, she’d definitely be wearing this tee from her latest collaborative collection for

Her range includes Santa bathrobes, gift sacks, tree decorations and stockings – all of which can be personalised, as is the My1stYears trademark.

We’re loving the ‘Mummy Deer’ sweatshirts, which can be matchy-matchy with ‘Daddy Deer’ and ‘Baby Deer’ – perfect for branding your team when it comes to after-lunch charades.

Shop the collection here.

Ten Years, £2 million turnover and 200,000 tutus – Congrats Angel’s Face!

This October Angel’s Face, the British girlswear brand known for its iconic tutu skirts which bring squeals of delight to little girls all over the world, is celebrating its tenth birthday. And they’ll also raise a glass of fizz (we hope) to the brand achieving an impressive annual turnover of £2 million.

Mother of three, Keely Deininger,  started the business in 2007 with her partner Thomas. After having a household of boys, when Keely’s daughter Trinity was born, Keely bought her a multi-coloured tutu during a shopping trip to FAO Schwartz in New York. Trinity loved the skirt so much that the idea for Angel’s Face was born.

Within five years of launching, Angel’s Face had become the best-selling tutu brand in the UK and so Keely set her sights on developing the brand globally.

Now Angel’s Face has sold over 200,000 tutus worldwide and can be found in 40 countries. Surprisingly, it is the Chinese market which seems to be booming, Keely explains: “Since the abolition of the one-child policy in China, there will be an additional 16 million children born over the next two years.  The most popular age range for Angel’s Face products is 1-5 years, which means that the coming years will be very exciting for Angel’s Face.”

“Angel’s Face has grown organically year-on-year despite the economic highs and lows over the past ten years,” continues Keely. “I am very proud of what we have achieved. We have grown this business through sheer hard work with no shortcuts and even during these challenging economic times, our business is in profit. I’m looking forward to seeing what the next 10 years of Angel’s Face will bring!”

We say undoubtedly plenty of smiles and twirls!

Shop online for skirts, accessories and delightful party dresses here.

Soil Association and Hugh Fearnley-Whittingstall reveal best and worst children’s menus at UK restaurant chains

A new league table ranking children’s food in 25 of the UK’s most popular restaurant chains is published today (11 October), on World Obesity Day, by the Soil Association’s Out to Lunch campaign. Two years since the last league table, several chains have significantly improved their children’s menu, but the Soil Association, working in collaboration with Hugh Fearnley-Whittingstall and with an army of secret diner families, has uncovered continuing widespread poor practice with a number of chains failing to serve fresh food or healthy choices.

  • The campaign found restaurants serving oversized children’s puddings – one pudding at Hungry Horse was found to include 78g of sugar, over 400% of a child’s daily sugar allowance.
  • Chains could do more to support British farmers – the campaign found that restaurants serving potatoes grown in Egypt, apples grown in Canada, and a side salad containing ingredients sourced from 32 countries, including Madagascar, Russia, Malaysia, Argentina, Bulgaria, Nigeria, Turkey, India and Peru.
  • Children’s meals were found to include additives linked to hyperactivity (E133 Brilliant Blue FCF), additives made from insects (E120 cochineal), and flavour-enhancer MSG (monosodium glutamate).
  • Wetherspoons and Beefeater scored in the top 5, while family favourites Prezzo and Nando’s have fallen into the bottom 5. Jamie’s Italian topped the table and Burger King came last.
  • Meal price does not determine where chains are scoring in the league table. The average meal price at the top 5 chains is cheaper than at the bottom 5 chains.

Despite continuing poor practice, the Out to Lunch league table shows that children’s food on the high street has undergone notable improvement since the campaign launched in 2013. Working with secret diner families, Out to Lunch has improved over 70 million meals served to children this year. There are now 13 chains now serving a portion of veg or salad with every meal (up from 6 chains in 2013) and 12 chains that include organic ingredients on the menu (up from 4 chains in 2013).

Rob Percival from the Soil Association said: “Thanks to our secret diner families, Out to Lunch is transforming children’s food on the high street – many restaurants are now prioritising child health and investing in healthier and more creative meal options. But there is still a national scandal unfolding in plain sight: 75% of UK parents say they are worried by the portion size of children’s puddings when they eat out6 We found that renegade chains are ignoring parent concerns by dishing up super-sized calorific junk, undermining national efforts to tackle childhood obesity.”

Restaurants have a big role to play in influencing what children think good food looks like – going out used to be seen as a treat, but research shows it’s more common now with 40% of parents eating out with their kids at least once a fortnight. Meanwhile, 66% of parents say they don’t think kids’ food in restaurants is good enough.

This year Out to Lunch joined forces with TV chef and campaigner, Hugh Fearnley-Whittingstall, who is filming a new BBC One series on obesity. Fearnley-Whittingstall and Out to Lunch urged chains to take action to offer puddings and drinks in a healthier portion size and to include calorie information on the menu. In response, Pizza Hut and TGI Fridays have committed to discontinuing free refills of sugary drinks throughout their restaurants by March 2018; both chains have also committed to including calorie information on the children’s menu. Harvester, Café Rouge and TGI Fridays have committed to offering puddings in a healthier portion size by March 2018.

Jamie’s Italian topped the table with a score of 75 out of 90, and Strada was the biggest climber, moving an impressive 16 places to 3rd position. Since 2015 Strada has introduced a salad with every main meal, a fresh fruit pudding, and the option of choosing smaller portions of adult meals; Strada also offers organic juice, higher welfare RSPCA chicken, and sustainable fish.

An interactive league table featuring a profile of each chain can be viewed at 

Boden launches ‘Wear it Like a Mum’ Campaign

Boden today launches Wear It Like A Mum, a campaign to lead a conversation about the experiences of women and their attitudes towards style after having children. The campaign comes after the brand conducted a major piece of research into the negative representation of mums’ style in the media and the expectations many women feel are placed on their appearance and choice of clothing after becoming mums.

Boden has partnered with Dr. Michael Farrelly, who works in the fields of discourse analysis and language at the University of Hull, to conduct a diagnostic of the relationship between the word ‘mum’ and style in the nine major British newspapers over the past 20 years. To assess the impact of this media presentation on women, the brand commissioned leading pollster Opinium to survey 1,000 U.K. mums to reveal modern-day attitudes towards how mothers dress.

Wear It Like A Mum is Boden’s response to the negative responses – aiming to reclaim the word “mum” as a moniker of style and substance and showing that being a mum isn’t a term to be judged against when it comes to choice of clothes.

Boden has teamed up with a host of influential and inspirational women for its Wear It Like A Mum campaign, highlighting the spectrum of roles mums play and demonstrating the idea that ‘wearing it like a mum’ is about women choosing what to wear, on their own terms. The group includes influential business leaders, tech innovators, models, designers, authors, charity executives and social media stars.

What unites these women is that they are all mums and they are all forging their own paths, pursuing their own ambitions, enjoying raising a family as they go – while also being enormously stylish. The list of ambassadors proves that being a mum can be about being stylish, that mum style is timeless and relevant across generations. Being a mother doesn’t preclude anyone from dressing elegantly and with gorgeous style on their terms, despite what the media might have us believe.

Thoughts on the campaign:

Penny Herriman, Global Brand Director at Boden, commented: “Wear it like a Mum campaign celebrates Mum style. We found there is a perception that Mum and style do not go together. We want to start to change these perceptions and to champion stylish Mothers.Why should becoming a Mum mean you have to compromise on your style?”

Mumsnet CEO and Founder Justine Roberts: “Many women wrestle with their self-image after having children, feeling that somehow they have ‘lost themselves’ along the way; it’s a theme we see repeatedly in discussions on Mumsnet. All the pressures experienced by mothers of young children (career worries, mind-boggling childcare costs, relationship glitches, tiredness, bodily changes, friendship shifts, societal judgement) can sometimes culminate in an epic changing-room meltdown over an ill-fitting pair of jeggings. As with so many things when it comes to parenting, self-acceptance and good night’s sleep can go a long way; but a good frock or the perfect pair of sneakers can help too, so three cheers for the retailers who are making stylish, affordable clothes available for all body shapes and all age groups.”

Clemmie Hooper, midwife and creator of Mother of Daughters, commented: “The word mumsy and mum do have negative connotations. I think the meaning of mumsiness comes more from previous generations – who would worry about mumsiness. Things are really changing for women in society and social media – you don’t have to dress a certain way just because you’re a mum.”

Dr. Michael Farrelly, Lecturer at the University of Hull, commented: “We carried out research into the language that has been used to describe mums in the UK press over the past 20 years, and the results show that mums have a hard time. The press, which influences so much of public opinion, is signalling to women that they should avoid looking like a mum, or at least, a particular sort of mother: a ‘mumsy’ mum. It’s no surprise that the research Boden has conducted with mums themselves reveals a trend of mothers feeling an expectation placed on them to dress or present themselves a certain way – given the negativity directed towards their style choices in the British press.”

Johnnie Boden, Founder of Boden, commented: “Boden has been dressing mums for 25 years and that’s why I’m so excited to be celebrating stylish mothers this season.”

Our Slick Mummy pick of the Boden collection: grab yourself a bargain with the Lyon Crossbody bag in super cheerful pink leopard, reduced to £77 from £110!

Big enough to hold your keys, phone, lippy etc and you could sneak a nappy and some wipes in there too…

Shop online here.

You had us at “Unlimited Cheese and Wine…”

A giant immersive cheese board arrives in Greenwich this Christmas with unlimited cheese and mulled wine for all who visit.

In the run-up to Christmas, Greenwich events space Studio 338 will host a huge cheese festival across three arenas at the venue. The main attraction – a giant, immersive, cheese board – will be erected in their newly renovated state of the art terrace arena. Visitors will be invited to walk around the cheese board stopping to sample artisan cheeses as they roam. Ticket holders will be entitled to unlimited free cheese for the duration (with biscuits of course) and mulled wine to wash it down. Organisers say, “This Christmas we are going to make it a reality. A cheesy, melty, mulled wine-fuelled reality. This is going to change your lives forever.”

Taking place on Saturday 16th December, on offer will be a selection of the finest artisan cheeses from across Europe with a large baked Camembert taking centre stage. Guests will be immersed in a cheesy microcosm where the gooey treats are served by man-sized mice and a double height fireplace will provide the perfect snuggle spot for contented turophiles. Organisers continue, “Think ‘Honey, I Shrunk The Kids’, if they were lucky enough to find themselves in a cheese and wine heaven.”

Meanwhile, music will play a part too. Once punters have had their fill the cheese board turns into a dance floor with DJs spinning modern cheese anthems until the early hours. Vegan? They’ve got your back. A selection of vegan-friendly alternatives will be showcased. And what about dessert? On the same theme, cheesecake will be served for the sweet of tooth.

Tickets which include unlimited free cheese, biscuits and mulled wine start at £30 + b/fee and go on sale from Wednesday 1st of November at 12 noon.

Saturday 16th December // 3pm – 3am
Studio 338, 338 Boord St, London, SE10 0PF

For tickets and full event information;

Blue Almonds announce Kissy Kissy layette collection

Blue Almonds – the luxury baby and nursery boutique on Walton Street SW3 – is celebrating ten years this year and to mark this milestone, is delighted to announce an exclusive collaboration with American baby brand, Kissy Kissy and has created a limited edition Blue Almonds x Kissy Kissy layette collection.

Blue Almonds’ founder Izabela Minkiewicz has been a long-time fan of Kissy Kissy, dressing her son Filip head-to-toe in their layettes as a baby and went on to stock the collection in her store as soon as she was able to. She approached Kissy Kissy directly about the collaboration, only to realise they had never collaborated with another retailer before, making the collection even more special.

“I’ve always loved Kissy Kissy, whose garments are immediately recognisable thanks to their quality and design. Their aesthetic fits perfectly with Blue Almonds, which is why I am personally so excited about the collaboration and I know that our customers will be too! It feels like a very fitting way to mark ten years of Blue Almonds,” comments Izabela.

The Blue Almonds x Kissy Kissy collection retails at £11.00 for the hat, £11.00 for the bib, £32.00 for the blanket and £35.00 for the babygro which comes in ages 0-1 years. The collection will be available to buy online at and in store from 1 October.

This classic collection comprises a babygro, receiving blanket, bib and hat in Kissy Kissy’s signature Peruvian Pima cotton and features a subtle embroidered Blue Almonds logo and trim in pink, blue and grey.

Olympic swimmer Rebecca Adlington teams up with Baby Annabell Learns to Swim

© Licensed to 23.09.17 London, UK.
Rebecca Addlington at an event to promote a ‘Baby Annabel Learns to Swim’ doll at The London Aquatic Centre.
Photo credit: Simon Jacobs

Baby Annabell – the UK’s number one selling large doll brand – has partnered with Olympic swimmer Rebecca Adlington to celebrate the launch of the new Baby Annabell Learns to Swim doll and discover her top tips for encouraging children to take the plunge.

Rebecca Adlington says: “Learning to swim is an important milestone, helping to instil confidence from an early age as well as being a really fun bonding experience between a parent and child. If your little one is nervous it can be a challenging process – expect plenty of tears and tantrums, however initial fears can be overcome by slowly building confidence and trust.”

Rebecca’s tips:

  • Children can be initially nervous of the water, baby steps and lots of praise will help them overcome a lack of confidence. Try taking them alone to just watch for the first time, then toes in next time and so on, along with lots of positive praise to help encourage them to take that first dip.
  • Toys are a brilliant tool, they are such a good distraction for anyone who doesn’t normally like putting their face in the water or splashing. Toys such as the new Baby Annabell Learns to Swim doll are a great way to give children (and parents!) the courage to take those first steps towards swimming.
  • Swimming is huge bonding experience. The learning process is a lot to do with trust and really builds a closer relationship between and parent and child. For this reason, try not to use your phone during lessons to avoid distractions.
  • The younger you start swimming lessons the better. I took Summer from 3 weeks old. It is all about building confidence and awareness of the water from a young age. Swimming also helps with a child’s muscular development and is fantastic for understanding their physical abilities.
  • Make good use of the equipment that’s there. Whether it’s armbands, noodles, or vests, use whatever your child is more comfortable with. I tend to do five minutes with floatation equipment and five without, this helps when they’re really young and still building confidence.
  • Mix up who takes the child swimming. Whether it’s Mum, Dad, Grandparents etc. It’s good to go with someone they trust whilst getting used to swimming with different people.

Baby Annabell Learns to Swim (RRP £49.99) is available from all good toy stores. For ages 3+ Find out more at


Parisian Baby label Jacadi opens its fifth London store in Battersea

Jacadi – France’s oldest baby and children’s fashion label with 270 stores in 35 countries – opens its fifth store in London on Northcote Road in Battersea.

Shop Jacadi’s range of Liberty prints, adorable knits, Breton stripes and party shoes with staff on hand to help out – or have a browse in store and then order online for home delivery (and free gift wrapping).

Jacadi Battersea is located at 50 Northcote Road, SW11 and is holding an opening party on Thursday 28 September from 2 – 6 pm. Guests are invited to discover the AW17 collection and can enjoy an exclusive 20% discount as well as other surprises on the day! For more information please visit

Ergobaby introduce the Aura Baby Wrap…

What’s that you say? Ergobaby doing a wrap style carrier?!

Yes – really. The makers of the hip-friendly, go-anywhere baby carrier du jour, have just announced that next month they will be introducing the Aura, which is a tie sling.

Obviously, there are many elements of this that have gotten us super excited already; the lightweight, breathable fabric, the gorgeous colourways and the integrated carry pouch for starters – plus the fact that it will essentially be an Ergo that you can toss in your bag…

RRP £49 – available from October – more info online.