We love ‘proper’ pyjamas at SM. From The White Company’s flannels to Boden’s pull-ons, from Olivia von Halle to Rosie at Autograph – so were delighted to hear about The Reach, who launch their luxury cotton pj range on Kickstarter on 31st August.
With gorgeous, timeless fabrics and a range for men and women which can be customised in terms of fit (if, say, you’re a different size for top and bottom) and details in the finish such as mother of pearl buttons and that all important top pocket…
In their own words…
“On 31st August 2016 we shall be introducing a collection of beautifully cut, luxury pyjama sets, trousers and shirts on Kickstarter. Perfect for slipping into for a wonderful night’s sleep or for lounging on lazy weekends. We have an uncompromising approach to quality so our pyjamas will be produced by the most experienced British manufacturer, a small London factory who supplies some of the world’s top luxury brands including Gieves & Hawkes, Burberry and Victoria Beckham. The quality of craftsmanship will clearly be evident in our pyjamas with their French seams, piped trim and hand tailoring.
Only the highest quality materials make the cut for our pyjamas. We have sourced the finest and most luxurious cottons:- Pima Cotton Lawn with its extremely long fibres that produces a beautifully soft yet durable fabric, so smooth it feels almost like silk; Tana Cotton Lawn named after Lake Tana in East Africa where the original cotton grew, again woven from specially selected ultra-fine long staple cotton resulting in a delightfully fine, luxuriously soft fabric, the fabric of choice for Liberty of London for its iconic prints; and the most high-end cotton twill, as supplied to London’s finest shirt makers on Jermyn Street. All our pyjamas are finished with ethically sourced mother-of-pearl buttons.
And, in addition to being effortlessly chic, our pyjamas are still practical in that they are all machine washable.”
Find out more www.thereachlondon.com