School Run Newbie Prince William could have taken a better route…

Following Prince William’s comment that he had a ‘stressful school run’ on Prince George’s first day at school, real-time, crowd-sourced, navigation app, Waze have analysed his daily journey to see if they can save him some time in traffic in the morning.

Finlay Clark, head of Waze UK comments:

“It’s only a 3 mile, 20-25 min trip, but traffic is significantly congested. The routes most sat navs will take you is down Gloucestershire Road, followed by a right on Fulham Road then left on Beaufort Street and continue over Battersea Bridge. But the quickest route will depend on live traffic data, which this morning would mean going down the adjacent Queen’s Gate, then cutting down Old Church Street, along Elm Park Road, down the Vale and then joining Beaufort Street from King’s Road.

With Fulham Road partially closed, only operating one way for gas main repairs, the route is heavily congested, so best to try and use Waze to get the best route for any given moment.”

The Duke of Cambridge isn’t alone when it comes to school run stress. Research by the free app, reveals one in eight parents (13%) said that the school run is the most stressful time of the day with over half (53%) getting stuck in traffic up to three times a week. This equates to eight minutes a day which adds up to over one day (26 hours) sitting traffic over a school year*. With the average school run timed at almost 20 minutes, sitting in traffic represents over 40% of the daily journey.

As the school commutes kick back in, the sat nav app will see weekly registrations grow by 100% month on month from August to September as people seek ways to avoid the traffic.

Finlay Clark adds:

“The Prince has experienced what millions of people experience every day as we see the relative quiet on summer roads instantly revert to the usual snarl of school run traffic. The good news is that we know from millions of users’ live updates how to avoid the worst of the queues – for both parents on the school run and commuters alike. We recommend the Prince downloads the UK’s fastest growing navigation app to find the quickest route on the school run. Given time, if he accumulates enough points, he can become Waze royalty”.

(guest post)