SM chats to… Melanie Allan, Commercial Manager, Silver Cross – Head of Home Products Division

Recently we were invited to view the new Silver Cross Soho nursery furniture set, consisting of a cot bed and dresser combo, both designed to work in small spaces.

With its Royal connections, you’d be forgiven for thinking that Silver Cross aficionados all dwell in mansions or Disney-looking castles, but this is not so the case – and as a brand they are really pushing some design boundaries (check out the Surf2 buggy, for example…)

The Soho set itself has some great details, including a double drop of hanger space inside the wardrobe (which can obviously become a single drop as your child grows) and a changing table that pops out to sit safely on top of the drawer unit.

Melanie Allan from Silver Cross told us more about it…

SM: Why did Silver Cross decide to design a set of furniture for small spaces? 

Melanie Allan: We wanted to design a range with modern families in mind. We know that often the nursery is the smallest room in the house but that doesn’t mean that you don’t want and need premium quality furniture and flexible storage options to fit in that space. It just means that you need your furniture to work harder for you.

 

 

 

 

 

 

SM: What were the most important considerations?

Melanie Allan: The most important consideration was to design a flexible solution for a smaller space. From talking with mums and dads, we know that just because you have a smaller space doesn’t mean that you don’t need both hanging and drawer space. We have designed Soho so you no longer need to compromise. Now you can have flexible storage that grows with your child plus our revolutionary one touch changer unit that slides out when you need it and folds easily away when you don’t.


SM:  The changing unit is genius, is this a ‘design first’?

Melanie Allan: This is a patented design that is unique to our Silver Cross Soho range. It builds on our design concept of making your furniture work harder by integrating into our existing combo unit. Just one touch and the patented changing system slides out and locks into place. Then easily folds back when not in use leaving a clean, clutter free area to maximise the space in your nursery.
SM: Will the combo be available in different colours? 

Melanie Allan: We are launching it first in the ever popular brilliant white, but may also look to introduce a warm oak version in the near future.


SM: Can the bed withstand toddler bouncing…? What other tests is it put through?

Melanie Allan: All Silver Cross furniture is fully tested to British & International Standards (Cot Beds – BS EN 716:2008 & BS 8509:2008+A1:2011)


SM:  Are the Nostalgia/Classic Silver Cross furniture pieces the most popular, or are parents looking for more contemporary designs? 

Melanie Allan: Silver Cross now offer a range of products to suit all tastes whether that be traditional, classic or contemporary. Nostalgia is an extremely popular classic design but we are also seeing increased interest in our designer chic Notting Hill range and our contemporary Portobello range.

Find out more at: www.SilverCrossbaby.com

(images: Silver Cross)