The largest annual Christmas toy appeal in the UK, Mission Christmas is run by Cash for Kids and supported by Bauer Radio’s regional stations.
In 2015 the appeal generated upwards of £13 million in gifts and donations which were distributed to more than 300,000 disadvantaged kids across the UK.
With 1 in 3 children across the UK living in poverty this December, for many families Christmas is simply a luxury they can’t afford. This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible.
Supporters of the campaign can take their gifts to a number of drop-off points which you’ll find listed on each of the supporting radio station websites (click here to find your local station!), or any Wickes store.