Tag Archives: aden+anais

New Disney collection from aden+anais launches tomorrow!

If – like us – you adore aden+anais for their supersoft muslins and quirky, chic designs, you’ll know that they previously collaborated with Disney (we’ve seen Pooh, Jungle Book and Bambi all beautifully represented on swaddles, bibs and blankets).

Well “drum roll please” – from tomorrow you’ll be able to order from their brand new Disney collection which includes some CLASSICS: 101 Dalmatians, Lion King and one we had almost forgotten about but well worth revisiting, Aristocats!

As usual, the aden+anais design team haven’t gone overboard with colours and strong graphics – the line drawing format is delightful and elegant – but still captures the magic of the Disney characters.

The pieces from these collections are not only practical, hardwearing and will be well loved by your children right now, but we think they will also become keepsakes to pass down to grandchildren (even if they are used and washed a thousand times…)

Order online from aden+anais website. 


Shop aden+anais new range of buggy blankets…

classic stroller blanket in Rockstar design

Whilst aden+anais are known for their huge, multi-function muslins and equally huge cozy dream blankets, as anyone with a city-sized buggy knows, it’s all about having a blankie that tucks in little legs and keeps out the chill, but isn’t constantly snagging in the wheels or dragging in the dirt.

Enter the new range of aden+anais buggy blankets which are (ta-dah!) 70x70cm, made from wonderful soft four-layer muslin, come in some gorgeous, striking signature designs (including Rockstar, Leader of the Pack and Lovebirds) and – best of all – can just be chucked in the same warm wash as the rest of your child’s clothes if they do happen to fall on the pavement.

RRP £25 – shop online here.

(Psst: whilst you’re on aden+anais website, check out their amazing Black Friday deals!)

Why aden+anais was the #MMHA17 Editor’s Choice

Editor writes: “Just like the Queen thinks the whole of England smells of fresh paint, so my third child thinks the world is made of supersoft, snuggly muslin. From the sanctuary of his cot to the towel he is engulfed in after a bubble bath. From the bib that wipes the mush from his face to the edge-chewed-blankie he toddles around with…

Oh, this wasn’t always the way. Alas, number one child had to endure a whole spectrum of inferior fabrics; from scratchy woollen receiving blankets knitted by well-meaning relatives to jersey cloth dungarees that clung to his chubby thighs. And anyone under the delusion that children don’t sweat has never had a partner who thought it would be hilarious to order a pumpkin costume for a six-month-old from Amazon. 

Middle child had it much better. One episode of heatstroke whilst driving across France during his first Summer and a chic French friend proffered a huge muslin which she had spritzed with lavender water. Once swaddled in such an ample, soft cloud he stopped crying, projectile vomiting and generally resembling an over-ripe strawberry – and I started to feel like less of a #parentfail. 

Even more delightful, the muslin had tiny silver stars all over it. 

Since that moment, I’ve found nothing but joy in aden+anais products. Not only is the muslin the most wonderful, resilient texture but wash ’em more and they honestly do get softer. Which is a blessing when – let’s face it – you put at least three loads on per day. But also the uses for an aden+anais muslin are exponential; from burping to buggy covers, from teddy-blankies to boob-covers. Or the time you went swimming and forgot a towel, the time you needed to improvise a cold compress when your kid fell off the swing or the time you forgot a tote bag in the organic fruit and veg store and needed something to carry apples in. 

Obviously, aden+anais don’t just create magical muslin swaddles. Their constantly expanding range includes layettes, pull on’s, sleeping bags and- our family favourite – the dream blanket (which in our house is the ultimate ‘telly snuggle’.)

The designs are so elegant yet adorable there is literally an audible coo in our office when a new design is announced (we nearly fainted over the new navy and gold dandelion range!) 

If you aren’t familiar with the brand heritage, it was set up by mother-of-four Raegan Moya-Jones over two decades ago and is now their range of products and ‘love and muslin’ ethos is adored not just by parents but also by midwives and paediatricians the world over. And by my three children, unequivocally. 

When a friend or colleague announces their pregnancy, recommending aden+anais comes in the same breath as ‘Congratulations’. Without this brand, I could not parent. So it is with great pleasure that aden+anais became our first ‘Editor’s Choice’ winners of the Mummy Must Have Awards. “


OMG aden+anais are having an online sale!

For the first time, aden+anais, erstwhile makers of wonder-muslin, are having a sale on their website. Grab yourself a bargain across selected items with up to 40% off!

As well as the swaddles and sleeping bags aden+anais are known best for, their sale also includes hooded towels (trust us, these are super soft) snap and burpy bibs, dresses, jogger pants, kimono baby grows (wonderful for wriggly babies) – in many of their much loved, timeless prints such as Vintage Circus and Stars.

The sale lasts until 31st March – click here to shop.

Win a gorgeous aden+anais indigo or berry shibori swaddle set…

Shibori swaddles in Berry

We have always been a fan of the classic indigo swaddle range and now aden+anais have launched the design in a stunning berry colourway too.

AND – one lucky reader can win a set of three silky soft 120x120cm swaddles (huge!) in their choice of either the blue or pink option just by RTing and us on Twitter and following @adenandanais

Indigo swaddles

Not only are these muslins great for baby swaddling, burping, face wiping, emergency changing mats (we could go on…) but are also handy BF cover ups – and we think these designs would make striking scarves too.

See our Twitter feed to enter the competition – no cash alternative – winner announced on 6th March. Good Luck!

Both the Indigo and Berry sets retail at £38.95 – see website to order.

Announcing the shortlist for the #MMHA16

BADGE2It’s the 7th of the 7th – so lucky for some – and hopefully for the following twenty products and brands that we’ve selected for this year’s Mummy Must Have Awards Shortlist. 

This year’s awards will be voted down to a final ten winners via likes on Instagram and retweets on Twitter – so show some love for the ones you rate highest and there will be some incentives and competitions along the way to make the voting more exciting 😉

Editor writes: this year’s shortlist was actually something of a challenge as we had so many fabulous submissions and suggestions. Our criteria for the #MMHA has always been quite broad in terms of category, but infinitely comes down to one simple fact: this product is bl**dy brilliant! Big thanks as usual to all the input from our writers and celeb mums and congratulations to all included in the shortlist…

The #MMHA16 Shortlist is as follows – in no particular order: 

Lilly and Sid Baby Blankets: in a world of blankies, these are the ones that kids would choose for themselves. Soft, washable, durable, ethical – you’ll find these well loved and still on the beds of pre-schoolers. To vote on social media use hashtag: #MMHALILLYANDSID
Nuna Leaf  Baby Seat: This clever baby rocker has a one-of-a-kind side to side floating motion and grows with your child to become a comfy toddler armchair. To vote on social media use hashtag: #MMHANUNALEAF

we love these little teats and spouts, which can be popped in a handbag or changing bag and are the perfect size to fit into a ready mix formula carton or a bottle of water. Reusable and dishwasher-proof, they are possibly the best £7 you’ll spend… To vote on social media use hashtag: #MMHACHILLIPEEPS
aden+anais Muslins and Dream Blankets: with a constantly evolving range of gorgeous but understated designs, these muslins and blankets really do get softer with each wash and are roomy, for snug as a bug swaddling and snuggling. We love the latest Disney collaboration prints as well as the chic classic designs. To vote on social media use hashtag: #MMHAADENANDANAIS
Pacapod Jasper: loved by celebs ranging from Benedict Cumberbatch to Zara Phillips, the Pacapod’s unique pod system means that you can just ‘grab and go’. We adore the Jasper’s chic leather outer, spacious interior and general elegance – and the fact that it crams 35 litres of baby clobber into one hardworking handbag. To vote on social media use hashtag:  #MMHAPACAPOD
Tiffany Rose: celeb mum Becky Mantin told us “I love Tiffany Rose for pregnancy & nursing clothes” and we fully agree; stunning designs, flattering fit and the occasion wear really does make one feel ladylike and special (even in the third trimester). To vote on social media use hashtag: #MMHATIFFANYROSE
Boden Mac: we had great deliberation about the perfect ‘school run coat’, but in the end (thanks to the unpredictability of the British Summer) the Boden Mac was the clear winner. Showerproof, with a hood to keep your hands free and pockets big enough to hold Fruit Shoots, car keys, wipes and bits of toast – this coat comes in a range of vibrant or classic colourways and means you’ll always look ‘together’ no matter how late you are running…  To vote on social media use hashtag: #MMHABODENMAC
Bambini & Me Rompers: we think Bambini & Me is definitely a ‘one to watch’ brand and we fell in love with the adorable range of rompers and bodysuits, made with skin-friendly bamboo. The range also includes swaddles and sleeping bags – all very unisex and deeply delightful. To vote on social media use hashtag: #MMHABAMBINIANDME
Bee Good Plump and Firm Moisturiser: made with British wildflower honey and hyluronic acid, this day cream packs an absolute suckerpunch of tightening, glowgiving and nourishing – so much so that we swear you can go without makeup. To vote on social media use hashtag: #MMHABEEGOOD
The Organic Balm Co Baby Mother and Baby Nourish Balm: a one stop solution for stretch marks, rough elbows, sensitive baby skin, dry feet, eczema… You name it, this delicious blend of vitamins, omega 3’s and hemp seed oil can zap it! The pump dispenser makes it changing-bag friendly too… To vote on social media use hashtag: #MMHAORGANICBALM

Bobux Shoes
: designed for little feet to have the freedom of being barefoot, this range of padders, first walkers and toddler shoes is not only created to allow healthy development but the comfortable fit also ensures ‘stay-ability’ if you have a child who insists on throwing their footwear off in the supermarket…Check out the latest collaboration with Solene Roure also. To vote on social media use hashtag: #MMHABOBUX
Belly Bandit Tummy Tucker: your new best friend when it comes to blitzing the baby belly, this postpartum secret is made from medical grde, latex free elastic and is recommended by doctors – as well as being loved by celeb mums including Camilla Rutherford, who called it ‘Mother’s Little Helper…’ To vote on social media use hashtag: #MMHABELLYBANDIT

Mon Breton: we’re big fans of the Breton top as a ‘throw on with jeans and you don’t notice the yoghurt stains’ mummy-dressing solution. Mon Breton have pushed the boundaries of a timeless classic by allowing you to personalise with initials or cute emojis. Go matchy-matchy with their men’s and kids’ range too… To vote on social media use hashtag: #MMHAMONBRETON
Oh Arthur: This trio of ladies have put together a ridiculously cute collection of childrenswear and accessories – making them undoubtedly one of our favourite boutique startups. To vote on social media use hashtag: #MMHAOHARTHUR
Baby Bjorn One Outdoors:  real game-changer if you like to a) babywear b) yomp or c) want no limits on where you and baby can explore. Festivals, hill climbs, fun runs… this carrier can take on the elements and is ergonomicaly designed for comfortable carrying from birth to three years. Lovely colourways too! To vote on social media use hashtag: #MMHAONEOUTDOORS
Laurence King Colouring Books: Jasmine Guinness told us “, you can never go wrong with a colouring book and pencils, it’s such a nice thing to do and luckily the kids agree. Creativity is so important.” And when it comes to fabulous, innovative colouring books we adore the range from Laurence King Publishing, such as ‘To the Moon, the World’ Tallest Colouring Book’. To vote on social media use hashtag: #MMHALAURENCEKING
Doona: this carseat-come-stroller really has broken the mould when it comes to practical design and out-of-the-box thinking. Laura Hamilton told us “this is one of my all-time favourites.  It is so convenient for travelling or even if you need to pop out quickly.  So many people comment on it when they see it because it’s such a clever invention.” To vote on social media use hashtag: #MMHADOONA
Nappy Grab bags: wipes, cream, nappy and mat all in one pocket-sized solution. Biodegradable, simply roll it all up and bin it afterwards. Keep one in the car, under the buggy, in your coat pocket – life suddenly got a whole lot simpler! To vote on social media use hashtag: #MMHAGRABBAG
Splashabout Wetsuits: the brand that brought you Happy Nappies now has a range of wetsuits for children and babies (including one that integrates the famous nappy pants), meaning that kids will stay in the water for longer without getting cold – and easing the transition from warmer baby pools to regular/outdoor pools (or English seaside paddles!). Adorable designs and a range of lengths/sizes – Beyonce’s daughter loves the ‘Apple Daisy’ one. To vote on social media use hashtag: #MMHASPLASHABOUT
Smalls: layer up with these merino wool tops and leggings that are so pretty they work as outerwear or PJs too. Brilliantly breathable, your kids will be warm and toasty (but not uncomfortable or sweaty). Merino stays cleaner for longer (less washing) and it doesn’t sag, bag or shrink. Fab underlayers for flights, camping trips and puddle jumping…To vote on social media use hashtag: #MMHASMALLS

We hope you like our selection and will show your support by giving your favourites some social media love. The votes will be counted on August 4th and the final ten winners announced.

One last thing: we have two extra award categories this year, both of which will be voted for by our editorial panel and guest judges. They are Buggy Love (our stroller category) and Better World (our charity and ethical partnership award). Watch the site for more details on both of these.

#Win a beautiful aden+anais dream blanket

There are some delightful things happening at aden+anais. Gorgeous new designs replicated across the range of products that they do so well (oversized muslins, blankets, sleeping bags and much more) with prints for hippychicks, little princesses and dapper chaps.

From the pink and grey florals of Meadowlark (which remind me of cherry blossom in the city) to the chic statement of inky blue Indigo, the bold tribal prints of Flip Side and the crisp, cool tones of Kindred – the new collection is both striking and elegant (as you’ve come to expect from this brand if you’re a fan/addict). View the new designs in full here.

It’s something of a running joke that I will always have one of aden+anais’ bamboo muslins knotted on the strap of my handbag. People think this is silly, but actually it is the perfect ‘reach for’ place when there’s an impromptu spill (me or the kids), or need for an emergency hand wipe. What many don’t realise however is that these muslins are washed almost every day and are really put through their paces (the other day for cleaning the car windscreen when I parked under a tree, for example!)

All aden+anais muslins get softer with washing (and having the corners sucked by little ones) – and this is even true if you use supermarket brand washing powder and a high setting or accidentally chuck them in with jeans – but the bamboo ones really do have an exceptional kitten-softness which makes a difference if your little ones have sensitive skin (try one out over a case of chicken pox and you’ll see what I mean…) The designs are so pretty that you could actually wear them as a scarf (one of our team’s daughters stopped using her muslin as a blankie and started wearing it as a shawl as a sign of being ‘grown up’ recently) and I’ve even used one as a tablecloth in the past.

COMPETITION: To celebrate #LoveandMuslin aden+anais have offered us an adorable dream blanket in their unisex Paper Tales design (with cute alphabet letters) to give away to one lucky reader – simply RT our competition tweet and follow @adenandanais to enter. Good luck!

No cash alternative, editor’s decision is final, winner announced on 24th June.