Andy and Eleni set up childrenswear boutique Fine Young Things as they wanted to create a retail hub for luxury items that would last – and still be loved as hand me downs. They also realised how difficult trawling a shopping mall can be with little ones in tow (and they should know, as they have three of their own!)
We caught up with them to find out more about Fine Young Things and the challenges they have overcome.
SM: Tell us what makes Fine Young Things special?
Andy and Eleni: As parents to three growing boys we have over the years struggled to find quality clothing on the UK high street. With family from all over Europe we soon discovered that the choice for kids-wear is formidable abroad. You can find that “something a bit different” and that’s what we aim to do. Best of all, the quality is so good that clothes our 8 year old wore are now worn by our 3 year old. Everyone loves a “hand me down”. To facilitate the shopping experience we’ve developed our very own look-book idea to help visualise outfits and how items can be mixed and matched.
SM: How do you choose which labels to stock?
Andy and Eleni: First and foremost we are looking for high quality and great style and unusual designs. As a first step we’ve spent time selecting some trendy fashion labels from all over the globe for boys & girls, ages 0 to 12 years. There’s recognisable labels such as Billieblush, Billybandit & Garcia Kids but we’ve also introduced some fabulous brands relatively new to the UK market such as Sticky-Fudge from South Africa & Carrement Beau from France.
SM: Which are your bestselling items?
Andy and Eleni: That really varies from week to week. At the moment party wear for boys and girls is going strong. So faux fur coats, party dresses as well as hats, coats and scarves.
SM: And which items do your own children love most?
Andy and Eleni: I must say they have acquired quite a few pieces that they’ve taken a fancy to! They each have their own style. My eldest likes a smarter, more formal style with jeans and a funky checked shirt whereas the other two love to be casual and mostly go for the fun tees and soft hoodies.
SM: What are your biggest challenges as a business?
Andy and Eleni: Juggling our jobs and the new business and our three boys. But it’s a challenge we are embracing. We talked about doing this for so many years and now we’re loving sourcing new products and labels and getting great customer feedback which is just brilliant.
SM: And what has been your proudest moment?
Andy and Eleni: It is early days as we only launched this summer – on the date of our tenth anniversary as we wanted to make the date extra special! Our boys loved getting involved on photo-shoots and have made lovely models and our family have been incredibly supportive. We’re just very proud of them and our achievements so far.
SM: What’s next for Fine Young Things?
Andy and Eleni: We will be bringing more beautiful children’s wear brands online such as DOT Portugal and some exclusive made to order ceremony pieces from Greece, so watch this space!
Editor’s pick: we’ve fallen for this dandy blue boy’s blazer, perfect for Xmas parties …
Order online from Fine Young Things