Tag Archives: app

School Run Newbie Prince William could have taken a better route…

Following Prince William’s comment that he had a ‘stressful school run’ on Prince George’s first day at school, real-time, crowd-sourced, navigation app, Waze have analysed his daily journey to see if they can save him some time in traffic in the morning.

Finlay Clark, head of Waze UK comments:

“It’s only a 3 mile, 20-25 min trip, but traffic is significantly congested. The routes most sat navs will take you is down Gloucestershire Road, followed by a right on Fulham Road then left on Beaufort Street and continue over Battersea Bridge. But the quickest route will depend on live traffic data, which this morning would mean going down the adjacent Queen’s Gate, then cutting down Old Church Street, along Elm Park Road, down the Vale and then joining Beaufort Street from King’s Road.

With Fulham Road partially closed, only operating one way for gas main repairs, the route is heavily congested, so best to try and use Waze to get the best route for any given moment.”

The Duke of Cambridge isn’t alone when it comes to school run stress. Research by the free app, reveals one in eight parents (13%) said that the school run is the most stressful time of the day with over half (53%) getting stuck in traffic up to three times a week. This equates to eight minutes a day which adds up to over one day (26 hours) sitting traffic over a school year*. With the average school run timed at almost 20 minutes, sitting in traffic represents over 40% of the daily journey.

As the school commutes kick back in, the sat nav app will see weekly registrations grow by 100% month on month from August to September as people seek ways to avoid the traffic.

Finlay Clark adds:

“The Prince has experienced what millions of people experience every day as we see the relative quiet on summer roads instantly revert to the usual snarl of school run traffic. The good news is that we know from millions of users’ live updates how to avoid the worst of the queues – for both parents on the school run and commuters alike. We recommend the Prince downloads the UK’s fastest growing navigation app to find the quickest route on the school run. Given time, if he accumulates enough points, he can become Waze royalty”.

(guest post)

Classlist: the virtual school gates app

If first week of school has meant a series of frantic interactions with fellow parents along the lines of ‘we must put a date in to catch up’ or ‘can we trade afterschool pickups?’ or ‘what day are you doing swimming lessons?’ – then completely forgetting what the other person said as the whole conversation was lost in a blur as your child had a meltdown because you forgot their gym socks.


Well if so – new social platform Classlist might be one to check out. The gist is that it allows you to interact with other parents, plot playdates etc from the comfort of your phone or laptop – no need to try and juggle diary dates whilst still in zombie-mode and lacking caffeine. Can’t remember the name of the new kid? Nevermind – just look them up on Classlist and say hi to Mum and Dad…

image: celebritybabyscoop
image: celebritybabyscoop

Classlist differentiates itself from existing US-based social networks – Facebook, WhatsApp and LinkedIn – through an unrelenting focus on making parent life easier, along with a strong emphasis on security, moderation and management. The site has a multitude of tools designed to help with the job of parenting, rather than encouraging users to chat.

Susan Burton, co-founder of Classlist, said,

“Classlist solves a very simple problem: most schools don’t give out parent contact information. Schools are rightly concerned about data privacy, and few people are willing to put their phone number or home address on a big social media site. It is incredibly important for parents to build a trusted community. Having these details makes it a lot easier.”

Clare Wright, co-founder of Classlist said,

“Parents increasingly juggle responsibilities between full time jobs and school, and some tell us they struggle to identify other parents in their class. Classlist has all the information a parent needs in just a click or two.”

The sign-up page for new schools is here: try.schoolclasslist.com/set-up/

The lazy way to do Kegels

Mother of three Kate Winslet famously said (in 2002) ‘I didn’t do pelvic floor exercises cos I didn’t have the time, I don’t even know where my pelvic floor is…’

Well, frankly, who *does* have the time to be imagining lift shafts in your nether regions whilst sitting in traffic, or pulsing and releasing whilst doing the washing up? Not busy actresses, that’s for sure…

But somehow, even the dire consequences of downstairs-dribbling during hilarious girls’ nights out, explosive sneezes or even ‘roomy’ sex can actually motivate most women to practice Kegels on a daily basis.

So, there must be a cheat’s way, right?

Fitness guru Katy Bowman, creator of the App ‘Down there for Women’ (gosh knows what other delights searching for that will generate in your Store preferences!) claims it is actually all about the squat – focusing on just the pelvic floor simply makes this alone tighten. Midwife extroidinaire Ina May Gaskin mirrored this thinking when she said ‘do 300 squats a day and you’ll give birth quickly’, but Katy suggests that a simpler option (to integrate into everyday life) might be to squat over the toilet – as though you were at an outdoor festival.

Women’s Health Mag’s ‘Better Sex Workout’ also has some more general tips, suggesting you integrate pelvic tilts and hip flexors into your everyday workout.

Or maybe consider a Jade Egg as an Easter gift with fewer calories… Polished semi-precious eggs delivered in boxes of various denominations (Princess, Empress, Queen) are inserted into the vagina and the mere act of holding them up there does the work of strengthening, tightening and toning. To get them out apparently one simply squats and expels – like a bizarre human chicken.

Cosmo, however, suggests that if you really want to incorporate Kegels into your daily routine, why not do them whilst masturbating, or even having sex? Maybe Kate Winslet could benefit from a bit of multi-tasking…