Tag Archives: bobux

The Best of Bubble London

Stuff we Loved. Thank you to Bubble London and Fuse Communications – always a great show.

SM reviews… Bobux Rove sandals

The Bobux Rove is a closed toe, leather and suede combination sandal. Perfect for the warmer summer months, they come in navy or black in sizes 27-33. RRP £49.  We tested…

Editor writes: “Here are two types of kids’ sandals. On the left, a pair of Crocs. On the right a beautifully designed suede and leather pair of Bobux shoes, built in-line with best foot health practice and podiatrist endorsed.

Bobux Rove







Only one pair is currently permitted at my son’s nursery. Can you guess which it is? Yep… The Crocs. 

There is obviously so much wrong with that rule – don’t even get me started. Especially when my son (a middle child who lives for running, jumping, climbing trees and climbing the wrong way up slides) won’t keep shoes on his feet if they’re not comfy.

Apparently – and maybe you have the same logic at your nursery – the reason Crocs are permitted is because they have solid/closed toes. The reasoning being that if a health and safety fail meant that a box of LEGO fell on your child’s foot, the toe of a Croc would protect them from a trip to the nurse’s office. Hmmm…

Bobux do have a selection of open toed sandals too (I’ll point out here). I’m personally a fan of kids’ feet having as much fresh air as possible in the Summer – and bar an excursion that involved pebbles, mud or gravel – I would happily have them go open toed from March til October. But I opted for the Rove as they give the option of kicking a ball around (or alternatively kicking one’s heels up in a two-year-old tantrum.)

Now, my son knows what a box from Bobux looks like. He knows that inside there will be tissue wrapped shoes that fit his feet like gloves (except obviously, not like gloves!) and furthermore he knows that when a box comes from Bobux, it is for him. He doesn’t need to be told about the fact that they keep his feet healthy and aid correct posture and growth. To him they look and feel fantastic and he can’t wait to put them on. This occasion was no different and in seconds the new sandals were on his feet (surprisingly, on the correct feet too) and he was off into the garden…

Because these shoes are so light, they don’t need to be removed to bounce on a trampoline and the vents around the toes mean that sandpit sand just falls out – with a bit of dinosaur stomping. The sandals are leather, but the odd puddle doesn’t really matter and you can just give them a wipe with a damp cloth in the case of paint, glitter or marmalade spillages. 

On the first night of owning these sandals, my son wore them to bed. Of course, once he was snoring away, clutching his beloved bunny, we wiggled them off him. However, if we had left them on, I honestly think he would have slept just as soundly.

The way these shoes fasten is really clever as it looks like a popper, but is actually an adjustable velcro strap. Really easy to make sure the shoes are on firmly; not too tight but, you know, so one can’t be hurled in a strop or come loose in the supermarket whilst you’re distracted. 

I can’t fault these sandals and neither can my son. Which is why I shall be flying the controversy flag and sending him to nursery wearing them. 

Join me in rebellion…?”

Shop online at Bobux

Xmas Shopping: Winter Shades of Pale

If subtle hues and stealth luxe are your thing, have a look at a bit of shopping-porn and see if you can think of anyone who deserves to be spoiled this yuletide.

Ten Minutes With… Soléne Roure, on her collaboration with Bobux

French born, Dalston dwelling designer Soléne Roure has worked with the likes of Nike, Puma, Louis Vuitton, Alexander McQueen and Lululemon, but this week announces her debut collaboration with children’s footwear brand Bobux.

We caught up with her to find out more…

SM: Can you tell us how the collaboration with Bobux came about?

Soléne Roure: The innovation & design manager at Bobux had seen some of my work and contacted me through my website. We had a number of Skype conversations and I met other members of the team in London. The enthusiasm of the Bobux team was instantly infectious and I was very excited to be working with them. They gave me a lot of creative freedom, too. They truly care about kids’ feet from an ergonomic point of view, which is very important to me.

SM: What was on your mood board when designing the collection?

Soléne Roure: Whilst I have a lot of experience designing footwear, it’s my first time working on kid’s product. It felt like a new world full of possibilities! Bobux wanted me to use my influences from working in the sports and fashion industry, and inject them into a unique product.

I was looking at what mums were currently wearing, the shoes they were into, and I wanted to make a version for the kids. So I looked at slip on sneakers. They are practical, modern and stylish. I wanted to design a shoe that could act like a blank canvas, to hold lots of colour and graphic combinations. The sole however, is very curvy, and I thought it was an interesting hybrid look. I hadn’t seen that successfully done in a slip-on before.

We created graphics that almost look like a texture from far away, yet are quite intricate when you look up close, allowing kids to engage with the playful details. Meanwhile the adults can enjoy a tasteful graphic. You’ll see it more in our future collection.

I also wanted the graphics to look like they were created by a kid. Kid’s artwork can be very similar to modern art, in the best way possible! I am excited to explore this further, in the future.

SM: Bobux are obviously known for their ‘barefoot freedom’ in children’s shoes – did this pose any limitations on your designs?

Soléne Roure: Yes, it’s a difficult balance. It’s all about communication and my job ultimately is about problem solving.

Thankfully, the Bobux team held my hand. I’ve learnt a lot about kids’ feet!  Thanks to their technical and ergonomic expertise combined with my creative efforts we were able to come up with the best design possible as a team, without compromising ‘barefoot freedom’.

SM: If you could shrink your own feet down to kids’ sizes, which shoe would you pick from the collection?

Soléne Roure: I think I would wear the Xplorer City white/black+ (with the yellow sole). I was always a bit of a tomboy growing up.

SM: And have you had any feedback from children on wearing your designs…?

Soléne Roure: Not yet, the collection only launched yesterday, we’ve had some great comments on Instagram and Facebook though so I hope people will enjoy them.

SM: Will this collaboration be the start of a beautiful relationship with Bobux..?

Soléne Roure: It’s looking pretty good, yes! I don’t know how much I’m allowed to say about this, actually.  My first collection wasn’t supposed to come out for a few months yet. Bobux was so excited though that they arranged an early release of some of the styles! That means we have more shoes coming out very soon! I can hardly wait, as these are some of my favourites so far…

View the collection online here

Our pick of Sheepskin…

A good sheepskin rug is a multi-tasking hero for mums; use it as  a buggy liner, playmat – or just for a cosy nap… Good ones are machine washable (on a cool cycle) and hung out to dry (then fluff them up with a hairbrush).

As Autumn creeps in, sheepskin is a lovely addition to our wardrobes too.

A gilet such as this one from Pure Collection is a forever piece; super versatile over jeans and a tee or give a long dress a Boho feel…

Or choose a little sheepskin trim to keep feet stylish and warm – we love these stack heel boots from Celtic and Co.

BaaBaby from NotontheHighSt make beautiful baby puddy mittens – on strings so they don’t get lost and made to fit up to 15 months.

At just £5 a pair, these sheepskin insoles from baby and toddler footwear brand Bobux are a chilly weather must-have. Keep toes snuggly and little ones playing outside for longer.

SM reviews… Bobux Baby and Toddler shoes

Bobux is a family run business based in New Zealand, supplying their range of soft sole shoes for children’s developing feet to parents and stores worldwide.

Editor review: If, like me, you have a child who is a higgledy piggledy wriggler then a couple of things are likely. One; they will normally be preceded by the sound of a ball bouncing in front of them, followed by a jump and a thump and a skip and a slide as they scamper afterwards… and two; they will almost never manage to keep a pair of shoes on their feet for longer than thirty seconds. 

Like me, if this isn’t your first child, you might have simply let them run barefoot – ignoring the patronising words of do-gooders in the supermarket queue – hoping they’d figure it out by Winter time. 

If you have a child like mine, Bobux shoes will change both yours and their lives. Designed to mimic barefoot movement, the shoes are beautifully crafted from supersoft leather and suede and built to stay put – even on the most higgledy wriggledy ball kicking, chair climbing, toe tapping little feet. 

My son tested the Outback Boots from the iWalk collection in adorable cherry red. From the second he laid eyes on them, tissue wrapped in the box, he was in love. On they went to his teeny feet and on they stayed.

Not once did I need to hunt for a stray, scornfully tossed shoe, not once did I need to upturn the toy chest, ransack the car or rummage in the dog’s bed. And why – well, not only does the clever design mean that they stick like glue to running, jumping, climbing feet but they are also so lovely to wear that even the most difficult of customers will want to keep them on. 

So bounce, bounce goes the ball… and jump, skip, tippy-tap goes my son. All the way until bedtime, when, having had his bath and in his cosy pjs I catch him – tongue stuck out with concentration – trying to put his new boots back on again…

For more about Bobux, the ranges, styles, stockists/online orders and sizing go to http://www.bobux.co.uk/