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Daddy Pig announced as Book Trust Ambassador

It might be a day for celebrating the women of the world, but Book Trust has chosen to honour a porcine parent of the male variety as their new Ambassador. That’s right, none other than avid reader of newspapers; Daddy Pig.

Whilst some might choose to tut about the time Daddy Pig kept a book about concrete out of the library for ten years, the big-tummied happy hog gave the following encouraging statement:  “With two little piggies of my own, I know how important reading and sharing stories are and I’m oink oink overjoyed to be working with BookTrust.”

CEO of BookTrust Diana Gerald said: “We’re thrilled to have Daddy Pig on board. Having him support our core message of reading for pleasure is wonderful and influencing better reading habits is something we’re incredibly passionate about. Families love the Peppa Pig books and television programme and we know that they will benefit from his sage advice and words of wisdom.”