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Why aden+anais was the #MMHA17 Editor’s Choice

Editor writes: “Just like the Queen thinks the whole of England smells of fresh paint, so my third child thinks the world is made of supersoft, snuggly muslin. From the sanctuary of his cot to the towel he is engulfed in after a bubble bath. From the bib that wipes the mush from his face to the edge-chewed-blankie he toddles around with…

Oh, this wasn’t always the way. Alas, number one child had to endure a whole spectrum of inferior fabrics; from scratchy woollen receiving blankets knitted by well-meaning relatives to jersey cloth dungarees that clung to his chubby thighs. And anyone under the delusion that children don’t sweat has never had a partner who thought it would be hilarious to order a pumpkin costume for a six-month-old from Amazon. 

Middle child had it much better. One episode of heatstroke whilst driving across France during his first Summer and a chic French friend proffered a huge muslin which she had spritzed with lavender water. Once swaddled in such an ample, soft cloud he stopped crying, projectile vomiting and generally resembling an over-ripe strawberry – and I started to feel like less of a #parentfail. 

Even more delightful, the muslin had tiny silver stars all over it. 

Since that moment, I’ve found nothing but joy in aden+anais products. Not only is the muslin the most wonderful, resilient texture but wash ’em more and they honestly do get softer. Which is a blessing when – let’s face it – you put at least three loads on per day. But also the uses for an aden+anais muslin are exponential; from burping to buggy covers, from teddy-blankies to boob-covers. Or the time you went swimming and forgot a towel, the time you needed to improvise a cold compress when your kid fell off the swing or the time you forgot a tote bag in the organic fruit and veg store and needed something to carry apples in. 

Obviously, aden+anais don’t just create magical muslin swaddles. Their constantly expanding range includes layettes, pull on’s, sleeping bags and- our family favourite – the dream blanket (which in our house is the ultimate ‘telly snuggle’.)

The designs are so elegant yet adorable there is literally an audible coo in our office when a new design is announced (we nearly fainted over the new navy and gold dandelion range!) 

If you aren’t familiar with the brand heritage, it was set up by mother-of-four Raegan Moya-Jones over two decades ago and is now their range of products and ‘love and muslin’ ethos is adored not just by parents but also by midwives and paediatricians the world over. And by my three children, unequivocally. 

When a friend or colleague announces their pregnancy, recommending aden+anais comes in the same breath as ‘Congratulations’. Without this brand, I could not parent. So it is with great pleasure that aden+anais became our first ‘Editor’s Choice’ winners of the Mummy Must Have Awards. “