Tag Archives: etta loves

Muslins you can wear as scarves…

When did muslins get so darn pretty..? Marloe London owned the trend of wearing them as scarves (or sarongs, or turbans…) – honestly, I never leave the house without my Marloe.

But we’re also loving newcomers Bullabaloo Baby, whose flamingo designs (the one pictured is ‘tropical’) never cease to make us smile and definitely deserve to be an accessory as much as they do a buggy drape. All their on-trend design muslins are hypoallergenic, so kind to babies (or Mama’s) with eczema.

Etta Loves muslins were created to stimulate your baby’s sensory development but – let’s face it – they are eye-catching, right? We love the chic Plant range, especially the monochrome dandelions, which look great as a scarf when teamed with a blazer and jeans.

We are huge fans of aden+anais and their quirky, imaginative designs. Their Wild Horses range makes great neckwear; whether your affinity with horses finds one in the stable or the Sloaney Pony.

Whatever your preference, we think wearing a muslin as a scarf is a wonderful new trend; playful and practical – just keep remember to keep a clean one in your bag for spare!

Make vision count with a baby sensory muslin from #MMHA17 winning brand Etta Loves

October 12th is World Sight Day. This year their key message is to “make vision count” as there is a shocking statistic that 80% of the world’s blind are avoidably so.

What better way to support than by investing in a baby sensory muslin from Mummy Must Have Award winners Etta Loves? All are designed in line with knowledge of normal visual development in babies.

Laura (the brand’s resident orthoptist) explains “, A baby’s vision is one of the least developed senses at birth. However, as they receive sensory input the nerve cells in the brain multiply and form connections – which all help their vision to develop.

Research has shown that if there is no visual stimulation the eye to brain connections do not develop and therefore sight does not develop. Etta Loves muslins are a great way to provide some of that stimulation as they are designed to the millimetre based on what babies can and can’t see.

Studies have shown that black and white contrast provides the strongest signals to the brain of newborn infants.”


The 0-4 month muslin pack focuses on high contrast black and white designs, whilst the 5+ muslins bring in bright bold colours, in line with the development of babies’ colour detecting cells. Each muslin incorporates a range of large and small scale of the pattern to continue to stimulate tiny eyes as they grow.

Shop the full range here.

And the Winners of the 2017 Mummy Must Have Awards are…

Our team may have shortlisted the nominees, but you – our readers – decided the winners by showing your love on social media. Huge congratulations to the below: 

BEST BOUTIQUE: The Essential One

BUGGY LOVE AWARD: Ickle Bubba Aurora Travel System

MAMA STYLE AWARD: Jardine of London


BEST CHANGING BAG: Born in Britain Charlton Hobo

BEST BABY PRODUCT: Etta Loves Sensory Muslins

PLAYTIME AWARD: The Superhero Handbook by Jason Ford (published by Laurence King)

BEST BEAUTY PRODUCT: Skin Elixir Frankincense and May Chang moisturiser