Tag Archives: John Lewis

MiFold, the revolutionary new car seat which is smaller than an iPad

We were super-excited to hear about the launch of the mifold car booster seat – which you’ll be able to buy in John Lewis stores from December – which is set to change the way we view 4-12 year old car travel.

The seat – which folds down to handbag size (or indeed, your child’s rucksack) – means never having to illegally perch your child on your knee in a cab, never worrying about having to lug a carseat on a long haul flight and having the flexibility to pick up extra friends after school without having to rearrange your back seat.

mifold’s team of top designers, engineers and industry experts have together changed the way that a traditional booster seat works. Regular booster seats lift a child to be in the position of an adult, whereas mifold does the exact opposite by holding the seatbelt down. It’s that simple! With 3 belt guides, mifold adjusts the lap belt and shoulder strap to fit the child and accurately holds the seat belt on the hip bones and shoulder, offering the correct amount of restraint in case of impact. Taking less than 30 seconds to fit per child, mifold is safe, foldable and portable enabling parents and caregivers to use it in situations that current car seats on the market today are unable to accommodate.

With approval according to the European regulation R44.4, mifold meets the highest legal standards for child restraint systems, so parents can rest assured that their child will never have to travel without a car restraint again.

mifold will be available in the UK from John Lewis for £49.95 from the beginning of December 2016.

Sudocrem care and protect baby changing room awards sees Sainsbury’s top of the botties

A cause very close to our hearts is decent baby changing facilities in public places and we’re always happy to applaud those who go the extra mile for easing the stress of on-the-move bot-wiping.

For the second year running, Sudocrem Care & Protect launched its Awards in September 2014 to recognise the very best in baby changing facilities across the UK. The campaign prompted almost 1,000 parents to nominate their favourite baby changing rooms.

The award will be presented by TV and radio presenter and mother of two Katy Hill: “It’s vital that parents have access to clean and spacious baby changing facilities when they’re out and about with their baby. With two kids of my own, I know it’s the little things that count and facilities, which have been developed with parents in mind, are right up there with the coffee!”

Up trumps in first place came Sainsbury’s Wandsworth – parents were keen to praise the clean and spacious facilities,  comfortable changing mat in a calm environment, disposable towels, spacious toilet and plenty of room to swing a pram.

Runners up were John Lewis and Westfield.

Find out more at www.sudocrem.co.uk


Penguin Pick Me Ups

If the kids have gotten into a flap over the feathery love of John Lewis’ adorable Monty and Mabel, or the recent Madagascar Penguins film – here are our picks (pecks?) of the best ways to continue the theme:

  • Penguin Beach at London Zoo: with its stunning underwater viewing area and twice daily feeds, this is the best way to get up close and personal…
  • Penguin Classics: Ok so this might be a stealth way to bring literature into their bedrooms, but the cute birds on the spines of the originals do look appealing when lined up…    
  • Penbo the Interactive Penguin: She sings, she dances, she cares for her baby… 
  • Penguin Moccis: warm, non slip, colourful footwear – great for pre-toddlers too …
  • Duvet set by Easy Tiger from Bambino: striking, unisex and works for all seasons… Combine with monochrome wallpaper or a snowscape…