Tag Archives: lullaby trust

#Bakeitforbabies with The Lullaby Trust this November

Sign up now for the Lullaby Trust’s ‘Bake it for Babies’ fundraiser, which runs from 6-12th November.

Everyone who signs up will receive a free fundraising pack full of all the ingredients they need to cook up the best of bake sales. And, even better, once the date and location of your event are confirmed you’ll also receive a free Lullaby Trust t-shirt and cake toppers.

TV presenter Angelica Bell, is super excited to support the cause and has come on board as the campaign ambassador. She said ‘I absolutely love baking, especially with my children, so you’ll often find me trying out new recipes and adding my own special touch. The money raised from Bake it for Babies will help to save lives … what better excuse to eat more cake?!’

The Lullaby Trust has been committed to this cause for over 45 years, during which they have played an integral role in reducing the number of babies who die by 85% since 1991. The charity receives no government funding, making events like this so very important.

For more info: www.lullabytrust.org.uk 

SM Chats to…The Gro Company

The award-winning Gro Company are the inventors of The Lullaby Trust approved Grobag Baby Sleep Bag, as well as numerous innovative children’s products such as the Gro-Egg, Gro-Blind and the Gro-Hush.

We were delighted to get to chat to Claire Bradley, Brand & Product Development Manager at Gro HQ to find out all about the company and what *ahem* gets them out of bed…

SM: We’re super impressed by all the product innovations you have. Which are you most proud of?

Claire Bradley: All of them! We only have products that genuinely add value to parents’ lives and we constantly receive reviews and messages from grateful parents who have had positive experiences.

Right now we’re very excited about an innovative new product we’re launching in July this year. The Gro-snug is the only bedding parents will need for their newborn baby. It’s a 2-in-1 swaddle and newborn grobag and is set to be another parenting ‘must have’.

SM: Being endorsed by the Lullaby Trust must bring great responsibility as well as great honour. How did working with them come about and has the endorsement meant extra safety measures for you?

Claire Bradley: The Lullaby Trust is the leading global research charity for safe sleep, and we have been working closely with them to promote safe sleep for babies for over 15 years. In fact, the Gro Company was instrumental in putting in place the British Standard for Baby Sleep bags. Our grobag is not just the only baby sleeping bag that is recommended by the Lullaby Trust – it is also the safest baby sleep bag available.

SM: If our readers were to buy just one of your Grobags, which would you suggest?

Claire Bradley: A lot depends on the situation of the individual buyer. You need to start with the temperature of the bedroom where your baby will be sleeping. From this, you can work out which tog (warmth rating) you need to buy. So, for a room that is 16-20 degrees C, the 2.5 tog is optimal. If the room is warmer (21-25 degrees C) then the 1.0 tog would be better. There is also a 0.5 tog for heat waves (25 degrees plus) and a 3.5 tog for very cold rooms that drop below 16 degrees C.

Once you have settled on the right tog then it’s a simple case of choosing the right size (0-6 months, 6-18 months, or 18-36 months), and a design that you love – that’s the fun part!

SM:  And (we had to ask!) is there such a thing as a ‘duvet day’ when you work for Gro?

Claire Bradley: Ha! As you can imagine, our office is a really nice place to work, so there’s no big incentive to stay in bed. We did once make an adult sized grobag for a humorous photograph, but I don’t think anyone has worn it to bed….yet!

Editor’s pick of the site: we love love love the beachy-chic Sandcastle Bay design…Or junior hipsters should check out their collaboration with Anorak.

#SMSleepWeek: Swaddle Style

Swaddling is an age old and wide-respected technique for settling babies into slumber – also aiding colic, providing comfort and a womb-like sensation for the sleeping baby – and we’ve found that despite looking (in a textbook) like doing a bit of origami with your wee one, in fact, the trick is identifying the type of baby you have and matching it with the right swaddling product.

Best Classic Swaddle:  we award this to Aden + Anais, with their supersized, supersoft swaddles that come in a range of beautiful designs (and hey – if they were good enough for Prince George). They double up as a pram shade, burp cloth – just general SM accessory (our Ed ties one to her Mulberry Bayswater )

Our SM tip with these is that the more you wash them the softer they get, so if you are struggling to make the ends ‘tuck’ then iron down a couple of corners first before you use – this gives them a bit more ‘stick’.

Best for Wriggly Babies: we adore the Love to Dream Swaddle UP for wrigglers. It was often thought (taught, chastised…) that if your baby likes to move its arms then you should simply swaddle tighter. But in fact, as long they can keep their arms as warm and snug as the rest of them,  they love the ability to rub their noses, suck whatever is going and generally wave their arms in the air in a baby-rave style. This range caters for babies from birth up to 36 months; details include clever twin zippers, seams on the outside and gorgeous colourways.

Love To Dream

Best for Easy Peasy: the Maguari’s Miracle Blanket is uniquely shaped to make swaddling a doddle. Secure the baby’s feet in the bottom, then wrap both arms in and secure with velcro. Prevents scratching, crying and makes latching easier.  Suitable up to 14 weeks – which is so fleetingly swift that amongst our office we have passed them down, but wonder if the brand might not start a nationwide recycling programme?

Best Organic Cotton: The Gro Bag organic swaddle ticks all the boxes here, made from soft but warm organic jersey, and washable at 40 degrees, this is a great green product. Gro Bag work with The Lullaby Trust and the charity recommend their products.