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Marmite reveal the most loved and hated Xmas gifts…

MARIGOLDS, UNDERWEAR FROM A BOSS AND DEAD PLANTS: THE MOST LOVED AND HATED CHRISTMAS PRESENTS EVER ACCORDING TO MARMITE

  • Spare a thought for those who received breast firming cream and slimming pants – Marmite unveil the nation’s most LOVED and HATED ‘gift gaffes’ at Christmas
  • Brits accept on average three gifts they hate EVERY Christmas
  • A third of us confess to cheekily buying ‘grudge gifts’, with bosses, exes and the mother-in-law most likely to receive a shoddy gift
  • Personalised gifts most LOVED, seven in ten feeling that something with their name on would show thought and consideration

They say it is the thought that counts when giving and receiving gifts, but these hilarious presents might just change your mind on that.

A pair of marigolds, underwear from a boss, anti-cellulite cream and EVEN BOTOX are just some of the most HATED Christmas presents to have been received by Brits.

With less than three weeks to go until Christmas, the nation’s most LOVED and HATED breakfast spread, Marmite, are looking back at some of the UK’s worst ‘gift gaffes’. According to 1,500 respondents, men and women accept on average three gifts they hate EVERY Christmas.

Last year, one poor soul was given a tax disc holder, another unwrapped breast firming cream from their gran and an unlucky individual was given a bag of cat litter.

One in four said they can’t remember the last time someone gave them a present they actually LOVED – with mums and colleagues named and shamed as the most likely to give a poor present.

However, it isn’t all doom and gloom. When it comes to gifts Brits would LOVE to receive, seven in ten felt that something with their name on would show thought and consideration – and most likely not to end up in the bin.

When it comes to our reaction when presented with a disappointing gift, 24 percent said they see the funny side, saying receiving rubbish presents gave them something to laugh about. Some of us just won’t let it slide, with a whopping third admitting to falling out with their other halves due to the terrible gift attempt.

There is no need to let a present go to waste according to an over a third of us (35 percent), who admitted to re-gifting to others. A quarter of Brits who get landed with a rubbish present like to exchange it for something else but 34 percent give it straight to the charity shop.

When it comes to who we are gifting, a third of us confessed to cheekily buying ‘grudge gifts’ with little thought for people who we are not fond of. Bosses and colleagues who were pulled out of the office Secret Santa were most likely to be on the receiving end of a shoddy present. Followed in second place, exes (on behalf of the children of course).

A philosophical 83 percent said they were in agreement that it was the thought that counts but a materialistic 17 percent said it was all about the cost and extravagance of the presents you receive.

Shannon Lennon-Smith, spokesperson for Marmite said: “There is nothing worse than having to pretend that you love a present that you really hate. For a fail-safe gift, something personalised will let the recipient know that they were in your thoughts. For Marmite fans, our personalised jars make the perfect present and can be conveniently purchased online.”

Give the gift of a personalised 250g glass jar of Marmite at social.marmite.co.uk for £4.99. Orders to be placed by 15th December for guaranteed Christmas delivery.

Love or Hate Marmite? It’s genetic…

In a landmark scientific study, Marmite has discovered the reason why we love it or hate it – proving that the answer is in our genes. Over the past 12 months, Marmite has worked with one of the UK’s leading genetic testing centres – DNAFit – to conduct a clinical trial to determine whether there is a biological link to people’s taste preference for loving or hating Marmite.

Coined ‘The Marmite Gene Project’, the ground-breaking study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and conclusively shows that there is a genetic foundation to Marmite taste preference.

Cementing its reputation as the most loved and hated product of our generation, the genetic study recruited more than 260 healthy adults, with an equal split of men and women taking part across the UK.

Study participants were first asked to taste a 2g serving of Marmite on their tongue for 10 seconds, filling out a questionnaire to identify their assumed ‘love or hate’ Marmite taste preference and their reaction to Marmite once tasted.

Saliva cheek swabs were then taken from each participant to obtain DNA samples that were sent for genetic analysis to identify SNPs (single-nucleotide polymorphisms) associated with Marmite taste preference. More commonly known as ‘snips’, SNPs are single DNA building blocks that have an impact on specific traits.

A whopping 8,760 hours were spent swabbing, analysing and interpreting results. The Marmite Gene Project has identified 15 candidate SNPs that are linked to Marmite taste preference.

Thomas Roos (MSc Biology & MSc Clinical Research, Stanford University), Principal Investigator of The Marmite Gene Project at DNAFit, said: “Our research indicates that Marmite taste preference can in large parts be attributed to our genetic blueprint, which shows that each of us is born with a tendency to be either a ‘lover’ or a ‘hater’. Our data reveals that there are multiple genes that contribute towards this, and it is a really exciting discovery.”

However, Roos also offers hope for all Marmite lovers hoping to convert friends and families to the ‘love’ side of the spectrum.

 “Like anything in genetics, taste preference is dictated by both nature and nurture. Our environment can impact our taste preference as much as the genes we are born with.”

A scientific White Paper is available from today detailing the full findings. Gene Test Kits will be available to buy from https://social.marmite.co.uk so people can discover for themselves whether they were born Marmite lovers or haters.

Philippa Atkinson, Marmite Brand Manager, said: “For over a century we too have been questioning why the nation is so clearly divided between love or hate for Marmite. Finally, we have the answers. The DNA data provides a glimpse into our taste preferences. While it’s fascinating looking at the data on this scale, the fun really starts when you test your own DNA and begin to delve into your own genetic make-up and see if you were born a lover or hater of Marmite.”

Avi Lasarow, CEO of DNAFit, said: “Advancing technology means we live in a world of increased appetite for highly personalised food and fitness information. These fascinating findings show again how each day we are understanding more and more about the role that genetics play in our daily lives. The mystery around Marmite is one of the great British food debates, and we are proud to have led this exciting research project.”

Join the conversation using #MarmiteGene.