Tag Archives: MMHA

Celebrate National Baby Swimming Week with a 15% discount from #MMHA17 Nominated Splash About

To celebrate National Baby Swimming Week, our favourite kids’ swimming brand Splash About is offering a 15% discount on its New Improved Happy Nappies (offer valid 16th-22nd October 2017 inclusive) and 15% off its range of full price baby wetsuits (offer runs 16th-31st October 2017) – just visit www.splashabout.com and enter code BSW17 at the checkout.

If you’re wondering what is ‘new and improved’ about the Happy Nappy design, well (apologies if you’re still eating toast) it all comes down to the leakage of poo. Basically, remove the stress of being that poolside parent shamefacedly confessing to their child’s ‘faecal accident’ from your life by dressing them in one of these. And they come in a whole range of gorgeous designs, to suit little ones with big personalities too!

More places to buy #MMHA winning Becky Mantin Nappy Grab Bags

As you know, we adore these clever little disposable changing bags from Becky Mantin – ideal for taking to the park, chucking in the car – they’ll even fit in your pocket – for a quick change.

And now the list of stockists has been extended to include Amazon, WholeFoods, Tree of Life and more – for the full list go here.

PS they are on offer via Amazon Prime (and you’ll get free delivery too).

Calm and hydrate with Adam + Eve perfecting serum

Next week is ‘De-Stress Week’ on our site and we’ll be rounding up the best ways to relax, chill out and generally rise above the Summer holiday tantrums, traffic jams and supermarket queues that contribute to headaches, grey hairs and wrinkles.

So – as a little preview – check out Adam + Eve’s ‘Perfecting Serum for Her’ as a luxe natural way to calm sensitive, stressed out skin and keep blemishes at bay. Adam + Eve were one of this year’s #MMHA winners and the range is ideal for teenage skin (or acne sufferers of any age).

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The Perfecting Serum combines the soothing, calming effects of anti-inflammatories calendula and chamomile with powerful antioxidants green tea and goji berry. Vitamins B, C and E help to condition, protect and repair skin and ginseng and lady thistle to detoxify and balance.

Sing the blues… the AW15 Pacapod Preview

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As a recent #MMHA winner, we squealed when we got sent a sneak preview of the new Pacapod range.

The practical and stylish ‘pod’ system – which really will change your life as well as the way you think about a changing bag – comes in all sorts of bang-on-trend styles including grab bags, knapsacks or dad-friendly messengers and this A/W blue seems to be the hue!

From denim to azure, there’s a shade to suit every parent – take a look:

Idaho marine (pictured below) pretty up your pram with this timeless slouchy hobo. Lightweight construction, flat pack pods and an alluring new shade make it perfect for busy family days spent on the beach, or every day mummy duties. Price £70.

Oban denim is a pioneering messenger bag that adapts in seconds to a backpack for the ultimate in versatility and adaptability. Great for travelling with tots, multi-tasking on the move and dads will love it too. Price £80.

Napier fossil adorn your arm with this classic clutch tote with a stunning new print inspired by nature. It’s perfectly casual, yet chic and the wipeable cotton coated canvas mean that it’s practical too – so no need to worry about rogue spillages! Price £85.

Available now to pre-order for delivery in August from www.pacapod.com or call 0844 351 0222

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Our pick of Rainy Day Wear

Lots of you have been voting for the amazing KoziKidz Rainwear in the #MMHA 2015 – a great set of outerwear that allows the little ones to have fun outdoors even in a downpour – but how about rainy day wear for grown ups?

Here’s our pick:

– Be quick, the Aspinal Marylebone Mini shopper in Raindrop Nappa is on sale right now…

– Or create muddy puddles ’round your eyes with the foolproof and surprisingly flattering Alexa Chung for Eyeko shadow liner in Taupe.

Baukjen’s cropped leather leggings are a modern twist on ‘wet look’ and cut to flatter.

– Girlie and glossy, these Hunter boots are on sale at Surfdome…

And be sure to check out the clever Floppy’Wester from Mumpreneurs Stott & Scott to keep your hair dry and your hands free…

Aaargh me hearties, our pick of Piratewear for girls

If your children are pillaging the high seas right now, you’ll know that pirate costumes for boys are everywhere.

But if your daughter is craving parrots and treasure troves too, get her decked out in our pick of nautical stripes with a little Pirate naughtiness…

Mothercare’s purple pirate kitty works well for little ladies, plus it’s on sale – just £2.50!

Itsy Bits have been Shortlisted for our #MMHA and we think these frillies would be great for Lil Miss Captain Jack Sparrow…

Alex and Alexa’s beautiful nautical dress will double as a party outfit or trip to Grandma’s… And it’s just £14.40 in the sale.

And if she’s a Scooter Girl, it’s gotta be this helmet from Microscooters (again, in our #MMHA)

 

 

#Boutique Focus… Lilly and Sid

We’re recent newcomers to the childrenswear craze that is Lilly and Sid. From their concession in Harvey Nicks to their plethora of product and design awards (vote for them also in our #MMHA 2015) the brand has grown through word of mouth and happy customers. Not to mention adorably dressed children!

We caught up with Emma and Imran from Lilly and Sid for our Boutique Focus interview…

SM: How did Lilly and Sid come about?

Emma & Imran: We had worked as Head of Buying and Design for leading retailers for many years, always with the dream of running our own business together at the back of our minds. After having our daughter, we found it really difficult to find trend led clothing with a fun twist which was also affordable. 3 years later we had our son and found it even more difficult to dress him so we decided to set up our own brand named after our first two children- Lilly + Sid.

SM:  Where do you get your inspiration for collections?

Emma & Imran: Our design team are always looking for new ideas. We have a weekly design meeting where we gather all the new things we have seen during the week and add these to our trend boards to include in collections. As a British brand we are very lucky to have access to amazing archives and exhibitions and are particularly fond of the V+A. Most of our collections have been inspired by our heritage and have included British Artists, Pantomime, Punch and Judy and Fairytales. We are also greatly inspired by children and look at life through their eyes when designing, making sure we don’t take ourselves too seriously and that our collections are fun.

SM:  What is your best-selling item?

Emma & Imran: We change our collection each season, with very few carry over lines. Our customers like newness and to buy into the new trends. Our best selling items usually have a unique twist, like our sunsafe swimsuits each with a L+S character or our boys sweatshirts with an integral mask to the hood. We design all our own prints and fabrics in-house too and as each one runs for one season only, they are limited edition and often our best sellers. Our customers know that we don’t repeat stock in-season so our best sellers can sell out within the first few weeks launch.

SM:  Which items do your own children like best?

Emma & Imran: Our two eldest are now 12 and 9 so don’t fit into our collection, but our 12 year old daughter does still cosy up to one of our knitted blankets she has had for years. Our 9 year old is into the Liverpool Football Kit- eek! Our youngest child, Sami, is our chief muse and test runs many of our clothes- favourites being the colour green and comfy joggers.

SM:  What have been the biggest challenges of running the business?

Emma & Imran: The biggest challenges we face are managing time and money. When you run your own business, especially a husband and wife team, it is very hard to take time out and switch off. We also like to work around the children , and our initial business strategy included ‘ never miss a sports day’ and we have kept to this- the consequence often being midnight finishes once the kids are in bed, bathed and homework done ! We are a self-funded brand as we want to keep 100% control of our business and this holds its own challenges at every stage.

SM:  And your proudest moment…?

Emma & Imran: there have been a fair few- from our launch range being bought by our hitlist of ideal stockists including Harvey Nichols and Selfridges, to seeing someone wearing Lilly+ Sid for the first time to more recently the amazing support we have had for our charity fundraising. We are very lucky to have won lots of awards, our most treasured ones being those voted by our customers, who are without doubt the most important part of our journey.

SM:  What’s next for L&S?

Emma & Imran: we’ve got lots of exciting things in the pipeline and see lots of growth opportunities over the next few years, but ultimately we will continue to enjoy growing our boutique brand.

Editor’s pick: how lovely and cheerful is this knitted blanket? And it is machine washable too…