Tag Archives: organic

Wild Things at Frugi – new collection launches today

Ethical childrenswear retailer Frugi has collaborated with Kirsty Hartley, inspiring designer, maker, and author of Wild Things; to create a bold and beautiful range of playful characters woven into imaginative everyday wear for little ones.

Introducing new characters including Felicity Fox, Peanut Penguin and Roary Tiger, all made from super soft GOTS certified organic cotton to create clothes that little ones just can’t wait to dress in each morning! In this NEW collaboration, you can find cord pinafore dresses with matching cord bags (a Frugi first!), a transformation of the famous Frugi snuggle fleeces, cord dungarees and a cosy button up jackets.

Suitable for ages 1-6 years, RRP: From £16 – £49. Available to buy from today at www.welovefrugi.com

Our pick of Frugi’s new Mother range

PJ bottoms £39

If you love how snuggly your kids are in Frugi, you’ll be desperate to wrap your bump (or post-baby belly) in their new Mother range of maternity and nursing clothes – which are also made from organic cotton and feature delightfully ditzy prints (just like their childrenswear).

We’re loving the meadow print PJ’s – which are so cute we could easily rock them to the corner shop (if not the school run!) and the Rosa raglan top in super flattering grey and garnet.

Shop the full range online here.

Rosa raglan top £40

The best sun protection for babies and toddlers

The general advice is to keep pre-6-monthers out of the sun. But of course that’s not always possible so a good sun cream is a must, even in the British Summer (although the NHS recommends children wear sunscreen from March thru October, which might be a little optimistic!)

Even for bigger ones, a gentle, mineral based option is preferable; here are our protection picks for holiday packing (or backyard paddling-pooling)
Clarins Sun Care Milk for Children 100% Mineral Screen UVA/UVB 50+, 150 ml

Clarins Sun Care Milk for Children is 100% mineral and active ingredients include aloe vera, kiwi and olive. It comes in a spray dispenser, so easy to apply – although it is quite thick consistency – and the waterproof formula is factor 50.

Banana Boat Mini Kids Sun Protection Lotion SPF 50, 60ml

Ultra water resistant and sand repellent, this one is fab for junior surfers and little beach bunnies. A cheaper option than some, but the UVA/B protection is highly photostable (ie it won’t break down in the sun).


Badger Balm SPF 30 Baby Sunscreen
Badger’s SPF30 Baby Sunscreen Cream contains non-nano Zinc Oxide, plus organic Sunflower Oil, Beeswax & Vitamin E – making it a great choice for sensitive skins (plus there’s a cute badger on the tube!)


Green People Organic Children Sun Lotion SPF 25 ‘no scent’ (150ml)
Green People support the Marine Conservation Society, so each purchase helps to protect the oceans, as well as delicate skin. Scent free (if you find some of them a bit potent) and a good option if your child suffers from prickly heat too.



Childs Farm Sunny day SPF50+ Suncream
Dermatologist approved for sensitive and eczema prone skin, this one is suitable for over 6 month old babies. It’s a non-sting formula (handy if your kids are in and out of the pool with goggles on) which moisturises whilst it protects.


Need a fab sun hat that also shields from the rays? Try Little Hotdog Watson’s Children’s Bucket Sunhat with UV Protection

Stay Sun Safe.

#SMSleepWeek: Swaddle Style

Swaddling is an age old and wide-respected technique for settling babies into slumber – also aiding colic, providing comfort and a womb-like sensation for the sleeping baby – and we’ve found that despite looking (in a textbook) like doing a bit of origami with your wee one, in fact, the trick is identifying the type of baby you have and matching it with the right swaddling product.

Best Classic Swaddle:  we award this to Aden + Anais, with their supersized, supersoft swaddles that come in a range of beautiful designs (and hey – if they were good enough for Prince George). They double up as a pram shade, burp cloth – just general SM accessory (our Ed ties one to her Mulberry Bayswater )

Our SM tip with these is that the more you wash them the softer they get, so if you are struggling to make the ends ‘tuck’ then iron down a couple of corners first before you use – this gives them a bit more ‘stick’.

Best for Wriggly Babies: we adore the Love to Dream Swaddle UP for wrigglers. It was often thought (taught, chastised…) that if your baby likes to move its arms then you should simply swaddle tighter. But in fact, as long they can keep their arms as warm and snug as the rest of them,  they love the ability to rub their noses, suck whatever is going and generally wave their arms in the air in a baby-rave style. This range caters for babies from birth up to 36 months; details include clever twin zippers, seams on the outside and gorgeous colourways.

Love To Dream

Best for Easy Peasy: the Maguari’s Miracle Blanket is uniquely shaped to make swaddling a doddle. Secure the baby’s feet in the bottom, then wrap both arms in and secure with velcro. Prevents scratching, crying and makes latching easier.  Suitable up to 14 weeks – which is so fleetingly swift that amongst our office we have passed them down, but wonder if the brand might not start a nationwide recycling programme?

Best Organic Cotton: The Gro Bag organic swaddle ticks all the boxes here, made from soft but warm organic jersey, and washable at 40 degrees, this is a great green product. Gro Bag work with The Lullaby Trust and the charity recommend their products.