Tag Archives: picnic week

Pre-Instagram your picnic with Bompas & Parr and Mercure Hotels

You know when your kids make ‘sandwiches’ out of the yellow and blue Playdoh…? Well Mercure hotels called in food architects and jellymongers Bompas & Parr with the brief: ‘make the picnic food look like it has already been instagrammed’ – which is a slightly posher, more grown up version of the same thing, we reckon…

Monday 13th June 2016: Mercure Hotels has brought the classic British pastime of picnicking up to date for the 21st Century by creating a bespoke range of ‘Pre-Instagrammed Picnic Hampers’, allowing Brits to combine the modern obsession with uploading tantalising foodie shots to social media, with the age old passion for al fresco dining. The three hampers, created in partnership with contemporary food designers, Bompas & Parr, have been designed to fit the style, shade, and colouring of the UK’s favourite Instagram filters, meaning a picture perfect shot shared on social media for maximum likes, shares and comments. Including some locally sourced ingredients from selected Mercure Hotels’, the hampers will be revealed at the Mercure Hotels Picnic Event, taking place at Somerset House, London on Friday 17th June. This picture: Mercure Sheffield St Paul's Hotel and Spa Hamper brings photography to life with a colour-pop indicative of the Juno filter. PR Handout - editorial usage only For further information please contact: Hope&Glory PR: 020 3588 9700 Jessie Godwyn: jessie.godwyn@hopeandglorypr.com / 020 3588 9754 Rebecca Gregory: rebecca.gregory@hopeandglorypr.com / 020 7014 5320 Copyright: © Mikael Buck / Mercure Hotels

The three hampers have been designed to fit the style, shade, and colouring of the UK’s favourite Instagram filters, meaning a picture perfect shot shared on social media for maximum likes, shares and comments. Including some locally sourced ingredients from selected Mercure Hotels’, the hampers will be revealed at the Mercure Hotels Picnic Event, taking place at Somerset House, London on Friday 17th June.

Choose from:

  • Mercure Aberdeen Ardoe House Hotel and Spa Hamper designed with the Mayfair filter in mind. The yellow colour palate, supported by undertones of green, creates a relaxed, hazy look and feel, perfect for those wanting their shots to reflect lazy summer days. Bursting with flavour, the Ardoe Hamper features tea pastel sandwiches, sumptuous shortbread and crumbling scones
  • Mercure Box Hill Burford Bridge Hotel Hamper features a slight blue hue, mimicking the Hudson filter. A secondary filter of pink further brings out the clean feel of the hamper, which is stocked with blue cheese with apple and cider chutney, and a deceptively tasty blue loaf
  • Mercure Sheffield St Paul’s Hotel and Spa Hamper brings photography to life with a colour-pop indicative of the Juno filter. The delicate pinks and yellows used in the clotted cream and jam scones and Melton Mowbray Pork Pie

As a sponsor of Picnic Week, Mercure Hotels will offer a fun-filled day out for families and friends of all ages – offering visitors a chance to relax in the sunshine, enjoy an alfresco bite to eat or take part in a range of activities from wine tasting with Masters of Wine, Susie Barrie and Peter Richards to playing some giant sized board game classics.

Guests are welcome to bring their own picnics along with them to enjoy in the beautiful surroundings of the Edmond J. Safra Fountain Court at Somerset House.

Harry Parr Director of Bompas & Parr said: “In a world lived so digitally, sometimes things can appear a little un-real, so we were excited to see how we could recreate digital effects in a real-world way that also encourages you to go out and celebrate the real world to eat and drink. These colourful hampers seem just the antidote for iPhone-weary picnickers.”

For more information or to book a Mercure Hotel, please visit www.mercure.com.