Tag Archives: PND

Dad Diaries: in praise of the simple things

We were recently invited to the launch of SWAG Jewellers ‘Circle of Life’ collection; jewellery designed to be given to mothers to commemorate a birth. One of our Dad writers gave his thoughts on the concept of ‘push presents’ below…

“When our first child was born, my wife was covered in blood. She had mascara running down her face and had been intermittently laughing like a drain from the drugs she’d been given, then pausing to vomit on herself. She’d had a couple of stitches and was also attached to a drip. She’d kill me for saying this – it wasn’t her best look – but to me she had never seemed more beautiful, nor had I been more proud of her.

I myself was wiping my tears on my own sleeve – there weren’t really any words in ‘Man-speak’ to explain how I felt – and I’ll remember the three of us being cuddled up in that little bubble of newness for all eternity.

Afterwards, I was so grateful to the midwives who delivered our son that I hit the hospital gift shop and panic-bought anything I concluded that ‘women might like’ by way of a thank you – then showered them with candles, sweets and novelty soap.

I didn’t buy anything for my wife. Not even flowers. It wasn’t something that crossed my mind, but it would have been a lovely gesture. I’m a bloke; sometimes I don’t say what I should and sometimes simple things (like which way ‘round the kids’ vests go on) need pointing out to me.

I remember asking my wife that night if there was anything she wanted. She said ‘, sushi and a glass of wine’. I managed that (you’ll be pleased to hear) and as a result – though by the time the delivery guy arrived she’d had two glasses of wine –she concluded that I was the best husband and father in the whole darn world.

When asked to comment on what I think about Push Presents and the Circle of Life range that SWAG Jeweller has brought out, I thought about that night. I thought about how great it would have been to have come bearing sparkling jewels to adorn my lovely, sobbing, milky wife. After all, she wears her engagement ring every day and every night (even when that’s all she’s wearing) and it still reminds me of that blustery day in the Scottish Highlands when I knelt in a cowpat for her.

I’m sure I’m not the only guy who didn’t think to buy jewellery to celebrate my first child coming into this world (or the subsequent two) but when I sit down with my firstborn son to explain to him about the birds and the bees, I’ll be sure to mention that when the stork comes it might be a good idea to get out one’s credit card. Like I said, sometimes men need the simplest things spelling out…”

The beautiful Circle of Life collection is available online or in stores from SWAG Jeweller and includes earrings, eternity rings and pendants in diamond and emerald, ruby and sapphire stone pairings. Prices start at £595 and 20% of the proceeds will go to PANDAS, the charity for pre and postnatal depression.

Find out more at http://www.swaguk.co.uk/

Images: SWAG x Your Parent Guide Event, Amelia Allen Photography

SWAG Jewellers announces the pioneering ‘Circle of Life’ collection

From Monday 15th November, when new babies are registered in the UK their parents will receive a copy of ‘Your Parent Guide’, put together by the government to include vital contacts and helpful advice. Included in the guide will be crucial information about Post Natal Depression, including identifying symptoms and getting help.

With up to 15% of mothers suffering from pre or post-natal depression, it is obviously a cause close to our hearts – and also to the hearts of the Ferris family, whose SWAG jewellery business has grown into a nationwide brand since its humble beginning in the late 70s.

SWAG will be an official partner of Your Parent Guide and has created a beautiful range of jewellery to mark the birth of a child, for which 20% of the proceeds will be donated to the PND charity PANDAS.

The first collection is called ‘Circle of Life’ and is inspired by an eternity band, including diamonds paired with colourful stones such as emeralds, sapphires and rubies.

(Editor writes): when we were first asked to get involved with promoting this initiative, we did wonder if – to put it bluntly – bling was the solution to PND. Across our editorial team a few of us have been touched by varying levels of the crippling illness; I myself had a few ‘dark moments’ following the birth of my first son when my husband was working away for weeks on end (you know, those ‘why won’t you eat the Shepherd’s Pie I lovingly made from scratch and then mushed up for you?’ times when you both end up in tears) and we also reached out to friends who had suffered much worse. Surprisingly (actually, not surprisingly really) the feedback on the matter was incredibly positive. Getting jewellery is a lovely thing – whether it is to bolster feelings of self-worth or not – and having a child is a magical moment which could be delightfully commemorated with a keepsake (and future heirloom).

At the ‘Circle of Life’ launch event at Mayfair’s Morton’s Club, Ed Ferris (MD of SWAG) told me that the charming tradition of fathers giving their partner a piece of jewellery following a birth was all the rage in our grandfathers’ era (hospitals even stocked jewellery in their gift kiosks) but it seems to me that these days the happy event is more likely commemorated with a selfie stick (or, if the Dad in question happens to be Robbie Williams, by singing the Frozen song to one’s wife).

SWAG (which will be promoting the ‘Circle of Life’ collection in the government initiative ‘Your Parent Guide’) is simply a jeweller with strong family values creating, branding and retailing something to inspire fathers. Personally, I think it’s a great idea – and having seen the ‘Circle of Life’ pieces close up – I think that this bygone gifting trend is due a revival.

‘Research has shown that giving a piece of jewellery straight after the birth of a child greatly increases a woman’s happiness, so we knew we needed to create something special’

 (Ed Ferris, SWAG)

The ‘Circle of Life’ collection is designed to complement traditional wedding jewellery, adding a distinctive touch of colour pop with precious gemstones. Apparently future collections might include birthstones and personalised pieces, but right now I think even the most shopping-phobic proud Papa can cope with a choice of five colourways in pendant, ring or earring format.

The connection with PANDAS came about because the Ferris family and SWAG wanted to give something back to women in need and raise awareness of PND – we wholly applaud them for aligning themselves with this cause. The PANDAS charity provides a support network for those affected and helping them on the road to recovery; it’s shocking to hear that many sufferers are scared to confide in anyone for fear of their children being taken into care.

For PND sufferers, jewellery might not be the light at the end of the tunnel (although it might provide a little sparkle) but bringing the conversation into the open is positive and illuminating.

Find out more at www.pandasfoundation.org.uk

The ‘Circle of Life’ collection will be available online and in SWAG stores from Monday and prices range from £595 to £850.

Slick Mummy would like to extend thanks to SWAG, PANDAS and to Facets PR for inviting us to be part of their launch event.

Thanks to SWAG and Professional Jeweller for the images used