Tag Archives: pyjamas

Lovely Little Things: The Reach pyjamas

We love ‘proper’ pyjamas at SM. From The White Company’s flannels to Boden’s pull-ons, from Olivia von Halle to Rosie at Autograph – so were delighted to hear about The Reach, who launch their luxury cotton pj range on Kickstarter on 31st August. 

With gorgeous, timeless fabrics and a range for men and women which can be customised in terms of fit (if, say, you’re a different size for top and bottom) and details in the finish such as mother of pearl buttons and that all important top pocket…

In their own words…

Liberty print fabric
Liberty print fabric

On 31st August 2016 we shall be introducing a collection of beautifully cut, luxury pyjama sets, trousers and shirts on Kickstarter. Perfect for slipping into for a wonderful night’s sleep or for lounging on lazy weekends.  We have an uncompromising approach to quality so our pyjamas will be produced by the most experienced British manufacturer, a small London factory who supplies some of the world’s top luxury brands including Gieves & Hawkes, Burberry and Victoria Beckham. The quality of craftsmanship will clearly be evident in our pyjamas with their French seams, piped trim and hand tailoring. 

Tea Print PJ
Tea Print PJ

Only the highest quality materials make the cut for our pyjamas. We have sourced the finest and most luxurious cottons:- Pima Cotton Lawn with its extremely long fibres that produces a beautifully soft yet durable fabric, so smooth it feels almost like silk; Tana Cotton Lawn named after Lake Tana in East Africa where the original cotton grew, again woven from specially selected ultra-fine long staple cotton resulting in a delightfully fine, luxuriously soft fabric, the fabric of choice for Liberty of London for its iconic prints; and the most high-end cotton twill, as supplied to London’s finest shirt makers on Jermyn Street. All our pyjamas are finished with ethically sourced mother-of-pearl buttons.

And, in addition to being effortlessly chic, our pyjamas are still practical in that they are all machine washable.”

Find out more www.thereachlondon.com

How to do the School Run in your pyjamas…

You’ve got them up, you’ve sat through Peppa Pig and Fireman Sam with feigned enthusiasm, you’ve sponged the splattered Weetabix from the ceiling. You’ve washed them, you’ve cajolled them into tooth-brushing, you’ve lambasted your significant other for using up all the hot water. You’ve found them socks that match and rescued library books from the dog’s basket and – woo hoo – there’s still eleven minutes before school starts!

Kids -check, keys – check… Oh, right yes, dressing yourself would help, wouldn’t it?

Can you actually get away with doing the school run in your PJs (and still look like Elle McPherson) ?

We think yes, with a bit of creativity…

Go Vintage

It’s a thin line anyway between outerwear and underwear when you go vintage. Pillage charity shops or the Rosie for Autograph rail in M&S for bed jackets and camisoles you can team with a pair of jeans. No one will know you *actually* slept in them too.

Maxi Cover

We’re loving the Lexham wrap coat from Baukjen. Fashionably black, belted and below the calves – this one will cover up nightwear and give the illusion of equally chic, black tailoring underneath. Possibly like a French spy. Or Angelina Jolie.

Baukjen Lexham wrap coat


Sweater dress over a nightie? Kimono over jim jams? No probs: if the top layer is fancy enough nobody looks underneath. Take inspiration from the Tudors, piling fancy embroidery over grungey underchuckers (or think Helena Bonham Carter in one of her ‘dogwalking on the Heath’ outfits)

A Boden wrap dress would be just the thing…


Not for the faint hearted, but styling up sleepwear with a bit of bling and bravery could be a good thing. Marc Jacobs A/W13 was right behind this look – and let’s face it, if you shelled out for MJ PJs you might as well get your money’s worth and wear them 24/7.