Tag Archives: school run

School Run Newbie Prince William could have taken a better route…

Following Prince William’s comment that he had a ‘stressful school run’ on Prince George’s first day at school, real-time, crowd-sourced, navigation app, Waze have analysed his daily journey to see if they can save him some time in traffic in the morning.

Finlay Clark, head of Waze UK comments:

“It’s only a 3 mile, 20-25 min trip, but traffic is significantly congested. The routes most sat navs will take you is down Gloucestershire Road, followed by a right on Fulham Road then left on Beaufort Street and continue over Battersea Bridge. But the quickest route will depend on live traffic data, which this morning would mean going down the adjacent Queen’s Gate, then cutting down Old Church Street, along Elm Park Road, down the Vale and then joining Beaufort Street from King’s Road.

With Fulham Road partially closed, only operating one way for gas main repairs, the route is heavily congested, so best to try and use Waze to get the best route for any given moment.”

The Duke of Cambridge isn’t alone when it comes to school run stress. Research by the free app, reveals one in eight parents (13%) said that the school run is the most stressful time of the day with over half (53%) getting stuck in traffic up to three times a week. This equates to eight minutes a day which adds up to over one day (26 hours) sitting traffic over a school year*. With the average school run timed at almost 20 minutes, sitting in traffic represents over 40% of the daily journey.

As the school commutes kick back in, the sat nav app will see weekly registrations grow by 100% month on month from August to September as people seek ways to avoid the traffic.

Finlay Clark adds:

“The Prince has experienced what millions of people experience every day as we see the relative quiet on summer roads instantly revert to the usual snarl of school run traffic. The good news is that we know from millions of users’ live updates how to avoid the worst of the queues – for both parents on the school run and commuters alike. We recommend the Prince downloads the UK’s fastest growing navigation app to find the quickest route on the school run. Given time, if he accumulates enough points, he can become Waze royalty”.

(guest post)

We checked out the new Vauxhall Crossland X

You’ll see more on this in the next issue of the magazine, but we thought we’d give you a little preview.

Crossland X is Vauxhall’s latest SUV and you may have seen their recent #PyjamaMamas campaign. We thought that instead, we’d let one of our Dad writers and his sons put one to the test drive.

SM Dad writer reviews: “Being a Dad, I tend to tackle most things with lists. So I made a list of the best things about the Crossland X. And so did my eldest son Wild.

Here was Wild’s list:

  1. It is orange like a bumble bee. 
  2. When Daddy does parking you can watch behind like it’s on TV.
  3. You can make it do your phone and the internet.

My list included the fact that the boot space is easily big enough for a buggy and a couple of kids’ bikes, that the head-up display means you can keep your eyes on the road and that the panoramic parking sensor means that you can avoid that situation when trying to park when you turn your gaze to the rear to see how much space there is behind and are suddenly drawn into mediating a backseat squabble. 

For a family car, it is really nippy and also very spacious. I normally drive a Jeep Cherokee (which I have convinced myself is the only option for three kids) but actually, their car seats and all their junk fitted in just fine (more’s the pity, as I’d been rehearsing a speech about de-cluttering on long journeys.

The car comes in numerous colourways; we tested on in amber orange, which the boys adored and I’ll concede to say was ‘striking’. Put it like this, you won’t lose one in a car park anytime. 

I got quite into the parking sensor; which gives you a clear 180 degrees rear view plus also a diagram showing how you should best park. I must confess I swore at it the first time, but it is definitely a useful addition to city driving. 

The sunroof is also great; it’s massive so when open it feels like driving a sports car. It really goes when you put your foot down (I took it out on some sleepy seaside roads as well as through London.)

And as for doing the school run in my jim jams in one..? With a car like that, I’d consider that a waste of a good driving opportunity. Well,  actually… maybe if I got myself some orange ones to match…”

With thanks to Vauxhall and Kaper UK – the Crossland X is available from £15,640 – see your local Vauxhall dealer for more details. 

Lovely Little Things: Matte Lipgloss from the Chloe Ferry Cosmetics range

Honestly, I love a good lipgloss. Before kids I wouldn’t leave the house without a Juicy Tube or Dior Addict one in my pocket. But as anyone who has kissed their child on the forehead will know, plumpy pouts and kid-smushing do not mix (unless you want their nursery teacher to ask you if your little darling maybe fell down the stairs…)

Now – in the nicest possible way – to me (ie a mother of three) Chloe Ferry doesn’t seem like an obvious style icon. But she has put some thought into her range of cosmetics. For starter, they are vegan and cruelty free. For seconds, they really pack a punch.

I tried out the Matte Lipgloss in Rouge. Probably the first time I’ve worn red lippy in the daytime since my youngest was born. It is described as ‘mid red’ – so not full on Jessica Rabbit but at the same time it is definitely a statement. But because it is matte, the colour stays on your lips; definitely enough to give your offspring a school gate peck (NB: it also withstands a couple of cocktails…)

So essentially you can rock rouge lips without the risk of anyone alerting social services. Well, until your adorable cherub unearths a Sharpie from the depths of your handbag, that it…

RRP £14.99 from Chloe Ferry Cosmetics

How to do the School Run in your pyjamas…

You’ve got them up, you’ve sat through Peppa Pig and Fireman Sam with feigned enthusiasm, you’ve sponged the splattered Weetabix from the ceiling. You’ve washed them, you’ve cajolled them into tooth-brushing, you’ve lambasted your significant other for using up all the hot water. You’ve found them socks that match and rescued library books from the dog’s basket and – woo hoo – there’s still eleven minutes before school starts!

Kids -check, keys – check… Oh, right yes, dressing yourself would help, wouldn’t it?

Can you actually get away with doing the school run in your PJs (and still look like Elle McPherson) ?

We think yes, with a bit of creativity…

Go Vintage

It’s a thin line anyway between outerwear and underwear when you go vintage. Pillage charity shops or the Rosie for Autograph rail in M&S for bed jackets and camisoles you can team with a pair of jeans. No one will know you *actually* slept in them too.

Maxi Cover

We’re loving the Lexham wrap coat from Baukjen. Fashionably black, belted and below the calves – this one will cover up nightwear and give the illusion of equally chic, black tailoring underneath. Possibly like a French spy. Or Angelina Jolie.

Baukjen Lexham wrap coat


Sweater dress over a nightie? Kimono over jim jams? No probs: if the top layer is fancy enough nobody looks underneath. Take inspiration from the Tudors, piling fancy embroidery over grungey underchuckers (or think Helena Bonham Carter in one of her ‘dogwalking on the Heath’ outfits)

A Boden wrap dress would be just the thing…


Not for the faint hearted, but styling up sleepwear with a bit of bling and bravery could be a good thing. Marc Jacobs A/W13 was right behind this look – and let’s face it, if you shelled out for MJ PJs you might as well get your money’s worth and wear them 24/7.