Tag Archives: seraphine

Kate’s pregnancy essentials…

Based on former pregnancies, we’re guessing The Duchess of Cambridge might be stocking up on the following…


Pregnancy capsule wardrobe for Spring

Dress your bump for rain or shine with our Spring picks that work together…

Great leggings are always a must and we think these BDA ones from Belly Bandit (the makers of those amazing belly wraps) are the bees knees. If bees wanted luxe, bobble free, super supported preggo knees, that is.

Wear these over the belly or roll them down for a flattering hipster look – either way they don’t sag or scrunch and they stay put.

Isabella Oliver’s Robson print maternity dress is made from flattering jersey and is a new twist on their popular tshirt dress. With an elegant ‘is it a flower? Is it leopard print?’ design in striking royal blue, this dress looks great dressed up, under a work jacket or with Converse at the weekend…

If you’re looking for a multi-tasking cover up, Seraphine’s cotton and cashmere wrap (below left) is wonderful; its waterfall cut is super flattering and when there’s a nip in the air it buttons up snug to create a transitional coatigan. Available in cream or powder blue.

Or take the statement bolder with breton stripes – JoJo Maman Bebe’s cardigan (below right) can be worn four ways and comes in three smart colour choices.

With skinny jeans now officially RIP, check out Nine in the Mirror for some great loose fitting tailored trousers. Marni and Phillip Lim have some black, slightly cropped options which work well with loafers or even sandals (one of these days…) 


Seraphine launches the Diana Collection

We’re huge fans of Seraphine here (we interviewed the super chic Cecile Reinaud a little while back) and so we are oohing and cooing over Seraphine’s exclusive partnership with the Diana Award to create a collection of babywear in pastel tartan – inspired by the late Princess – and just in time for Burn’s Night.

Image: Seraphine

Not only is the collection delicious, but 12% of the proceeds go to the Diana Award charity.

Order online here.

Support the Seraphine and Tommy’s #JustforLove campaign and save babies

Anyone whose life has been affected by miscarriage knows how important the work Tommy’s do is. With one in four pregnancies ending this tragic way, it’s our opinion that if even one mother out there is spared the agony then it is one step in the right direction.

Seraphine have created a t-shirt campaign, fronted by Sophie Ellis-Bextor, in support of Tommy’s. Not only do 100% of the profits of the sale of this shirt go towards helping fund a centre for miscarriage research, but snap a selfie in yours and Seraphine will donate another £1 on top.

Buy yours here.

SM chats to… Cecile Reinaud of Seraphine

We were thrilled to interview Seraphine founder and head designer Cecile Reinaud.

Parisian born Cecile began Seraphine in 2002 after pregnant friends often asked her to alter their clothes.

The brand – which is loved by mums worldwide, including celebs such as Angelina Jolie, Kate Hudson and Kate Middleton – is now the ‘go-to’ for chic, beautifully designed pregnancy style.


SM: Hello, and thanks for taking the time to chat to us. Where do we fit in your schedule today…?

Cecile Reinaud: You are very welcome, this is actually the last job on my list today and the office is nice and quiet. It’s always busy at Seraphine, so I like to save something nice and easy for the end of the day.
SM: Seraphine has won so many prestigious awards, what has been your proudest moment?

Cecile Reinaud: This has been a really special year at Seraphine; we had a win at the PayPal Awards and were tipped as the “Ones to Watch” on Richard Branson’s Fast Track 100 list. But my proudest moment has to be winning the Queen’s Award for Enterprise 2015. It feels wonderful to have all of our hard work recognised, and I was honoured to be invited to a reception at Buckingham Palace to meet The Queen!

image: Seraphine

SM: So many celebs favour Seraphine, is there someone whom you feel really defines the brand when they wear it?

Cecile Reinaud: I think one of the best things about our collection is that it caters for every mother’s style, and our wide range of celebrity clients really reflects that. We’ve dressed everyone from Hollywood A-listers like Kate Winslet and Jessica Alba, to rock stars like Gwen Stefani and even Royalty. And I’m always excited to see how these stylish women take our clothes and make them their own.

image: Twitter

If I had to pick one, my choice would have to be The Duchess of Cambridge. She favoured our signature collection through both of her pregnancies, choosing our Fuchsia Knotted Dress for the first official photographs with Prince George, and opting for several of our classic maternity coats whilst expecting Princess Charlotte. The Duchess has a real talent for elegant pregnancy dressing, and I am thrilled that she was such a fan of Seraphine maternity clothes through both of her pregnancies.

image: M Middleton, eonline

SM: You’ve created some prolific charity campaigns to support Tommy’s and Baby2Baby, what made you decide to do these collaborations?

Cecile Reinaud: I’ve always felt very strongly about giving back, and as a maternity brand it felt right to support charities that work to help mothers and babies. I first collaborated with Tommy’s over 10 years ago when Seraphine was still new. It is such a fantastic cause, but I will admit that my finance manager at the time was tearing his hair out wondering if I’d gone completely mad to be giving away so much profit! This year I’m thrilled to be working with Tommy’s again on a brand new charity campaign that will be backed by many of our celebrity clientele. I’m very excited about tech new initiative and our goal is to raise £100k for a new research centre in the UK on miscarriages, the campaign will be unveiled the first week of October we are hoping it will be a huge viral success and raise lots of money for this important cause.
SM: What has been your biggest business challenge to date?

Cecile Reinaud: Working across 3 time zones – America where we are opening more stores and growing our stockists, Europe where our offices are, and Asia were we are sourcing some of the production. The email flows never stop day and night, so knowing when to switch off can be difficult!
SM: Where does your design inspiration come from?

Cecile Reinaud: Oh all over! I love keeping track of the latest catwalk trends, but I find street style just as fascinating; this year it has been wonderful having London Fashion Week based in Soho, right by the Seraphine offices! Sometimes inspiration even comes from the girls at the Seraphine office. They’re a stylish bunch and I’ll often stop one of them to take a picture of their outfit to store away for ideas later on.
SM:  What has been your bestselling item (we are guessing the Jolene dress?) and which items are your personal favourites?

Cecile Reinaud: You guessed it! Our bestselling item is the Jolene Fuchsia Knot Front Maternity Dress worn by the Duchess of Cambridge in the first official photographs with Prince George. It sold out within hours after the pictures were released, and then generated a 10 week waiting list! 2 years on and the style is still consistently one of our top sellers. My personal favourites tech season are some of the gorgeous coats we have; they are luxuriously warm and soft with wool and cashmere blend and it great without a bump too. I’ll be wearing this one for my next trip to New York as it can get very cold there and for an elegant function I love to wear the coat that The Duchess of Cambridge wore to arrive in New York , I do feel like a VIP wearing it!

image: SG entertainment

SM: When you created the ShoeTherapy range, were you surprised that there weren’t more ergonomically designed, fashionable shoes out there?

Cecile Reinaud: To be frank, I was horrified! I developed ShoeTherapy during my second pregnancy when I suffered terrible back pain. I was advised to try orthopaedic shoes, but there were zero fashionable options out there – even my grandmother wouldn’t have been seen dead in the selection available.

I started ShoeTherapy as a way of making sure that there were stylish footwear options out there for fashionable mums-to-be to pair with their Seraphine maternity clothes.

image: Seraphine

Shop Seraphine here and follow Cecile on Twitter @CecileReinaud

The Pregnancy Capsule Wardrobe Challenge

Can it be done? A capsule wardrobe that will see you through the whole 40 weeks, from the ‘my jeans feel tight’ stage to the ‘I can’s see my toes…’

We take on the challenge to find the essentials that will work together to cover every scenario from the boardroom to the babymoon to the big day…

Underwear: we chose the Blooming Marvelous lace support bras (£28 for two from Mothercare) as our basics as they give rigid support, come in duo-packs (one black, one white) are wire free for comfort and have a chic lace trim.

If you’re a swimmer, the Seraphine multiway costume can be worn tied at the side or skirted, for a little more poolside modesty.

Basics: a cosy pair of lounge pull ons will double up as Winter PJs, Sunday Brunch wear, yoga class and for ‘I just can’t pull my own pants up’ days. Rosie for Autograph cashmere bottoms are divinely soft and the loose waistband with flattering bow will sit comfortably under your bump, despite not being designed as maternity wear.

The Bella maternity wrap tops come in lots of striking colours and are super flattering at all stages. Worth investing a a comfy kaftan too – we fell for the Tortue de Mer range.

Formal: Isabella Oliver’s wrap dresses have been an iconic choice for years, but we prefer the ruched bodycon style as it lasts longer into the pregnancy. The Balfour dress in black is your new LBD.

Outerwear: a cape or a coatigan is a good ‘all weather’ option. We love the range from Celtic and Co

And if you’re looking for a smart maternity jacket try Dressing for Two’s classic drape blazer.

Jeans: if you’re a skinny jean lover then the Isabella Oliver Zadie ones are a good bet, or the stretch skinnies from Seraphine – both loved by celebs and with an ‘over the bump’ band. The current Boyfriend jean trend is a godsend for the pudding club though, check out JoJoMamanBebe straight legs as an option.

Shoes: Kate Middleton might have teetered on her Nine West nude heels at 8 months, but we’d suggest a great pair of boots as a more comfortable, multitasking option. These gorgeous fringed boots from Zara are sassy enough to make a statement, but the square heels are easy on the swollen ankles…

As a great pair of flats we love the Lulu Superglitz from calf-toning brand Fitflop.

Accessories: a pair of cosy socks is a must have and we love the rainbow of cashmere hues from Brora. A statement scarf doubles as a wrap and detracts from wobbly thighs and bingo wing arms – check out the playful festival scarves from Boden.


How not to #fail with a cape…

Poor old Madonna at the BRITs, eh? But capes can be troublesome garments, even for the most (ahem) capable of us…

Invented in the Medieval times and the mainstay of the Roman Catholic clergy, capes became popular as female attire as they provided warmth without crushing one’s dress…

From the fairytale to the burlesque, from McQueen to Pucci, the cape has snuck in and out of fashion moments – and here’s our ’round up of SM friendly ones!

The Reverse Los Ojos Trench Cloak from Preserve.us: Blake Lively’s shopping site boasts this oversized, Spanish influenced, reversible number. Our tip: this would look beautiful over a simple LBD, we love Baukjen’s Jessica dress

The Seraphine Maternity Cape: for a maternity cover up that is super wearable afterwards, this one is tops. Not too bulky and the sleeve details is mega flattering; it is lovely and cosy too. Our tip: get some statement boots, we love Zara’s burgundy lace up ankle boots…

The Fleece Ruana scarf from House of Bath: for an outdoorsy wrap-cape, this one is great. Snuggly soft but can double up as a hardwearing, washable car blankie or picnic rug if need be! Our tip: build up some layers, wrap it over a waterfall cardy or accessorise with a snood.

Mint Green Smart Cape from Reiss: channel a little bit of Frozen-fantasy with some Parisian chic with this gorgeous pastel cape – out tip; invest in a pair of ladylike long gloves – like their Zinnia ones