Tag Archives: the one carrier

BabyBjorn celebrates the launch of its new carrier with A Love Manifesto

There’s a new version of the One and One Air Carrier from BabyBjörn – and with it comes a manifesto.

What’s new?

  • The head support is higher and designed with a fully adjustable buckle, which gives both newborns and older babies greater neck support.
  • The seat area now has an even wider maximum position with fully adjustable settings for the perfect position for your little one.
  • There is less fabric between you and your baby which enhances the dreamy bonding experience and breathability of babywearing; you will be able to see and feel that your baby is sitting in a natural position, with their back in a “C” curve.
  • The padding in the shoulder straps is brand new, to offer even more weight distribution across your shoulders and back, for hours of comfy carrying
  • The mesh used in the Baby Carrier One Air is made from a new patented fabric that’s been specifically developed to be even more breathable and feel extra soft against your baby’s delicate skin.

And the manifesto?

A LOVE MANIFESTO

* Trust yourself

* Create your own rules

* Invent your own parenting

BabyBjörn have seen that unrealistic expectations and demands put a lot of pressure on soon-to-be and new ‘millennial mums’ particularly. Many women go to the internet for help and find themselves the target of negative comments and harsh criticism for their parenting style. BabyBjorn believe that being a parent is not a competition and should be about what is real.

BabyBjörn want to put things into perspective by empowering new mums and dads to have faith in their own instincts, set their own standards and develop their own unique parenting style. The one thing that all parents have in common is the love they have for their children.

 Let’s support this, one and all! 

BabyBjörn Baby Carrier One, available in: Black, Denim Grey/Dark Grey, Classic Denim/midnight blue, Grey/Powder Pink. RRP: £139.99 BabyBjörn Baby Carrier One Air, Mesh available in: Black, Anthracite, Navy blue, Silver, and Frost Green. RRP: £159.99

Shop at https://www.babybjorn.co.uk