Some collabs are just made in heaven (or in this case, in Somerset – possibly over some of the free flowing prosecco in the Bruton FMLY store…)
All the stylists we use here at Slick Mummy have been going crazy for Pearl Lowe’s Petite range – with its distinctive circus prints and sequins – and there’s always an editorial meeting here when at least two of us turn up in the same Selfish Mother sweatshirt (they are just soooo comfy!)
So we were thrilled when one of our fave PR’s told us that Pearl and Mollie Gunn were collaborating on a range of kids’ capes, sold through The FMLY store with £10 from the sale of each going to support the wonderful Tommy’s charity (which does so much more than just help those affected by miscarriage and premature births).
As these capes are just £60 (vs the £275 price tag of the Petite Pearl Lowe capes) we expect they will ‘fly’ off the shelves – so pre order now to avoid a tearful would-be superhero situation…
They come in pink, blue, green and red (and we won’t just you if you order one for yourself too…).
Each day in the UK, 10 babies are stillborn and 152 babies are born preterm, causing untold heartache to parents and extended families.
Tommy’s, with King’s College London and BabyCentre, has launched a safer pregnancy campaign to empower pregnant women to overcome fears about speaking to professionals about health concerns.
The aim of the campaign is to reduce the number of women who end up with serious pregnancy complications or loss. A body of research from King’s College London has shown that women’s knowledge about their own changing body is invaluable in contributing to safer pregnancies but that they often struggle to voice their instincts and concerns.
‘Always Ask’ challenges the fears that prevent women from seeking information on how to recognise potential problems and gives them tips on how to manage the appointment, get listened to and taken seriously by healthcare professionals.
The app contains all the prematurity information from the Tommy’s book: Having a premature baby. This book was published in 2011 and has received a Highly Commended Award in the British Medical Association Patient Information Awards (2014).
In addition to providing all our information in an easily-searchable format, the app also has the following features:
a development diary – allowing parents to record events, thoughts and milestones
a feeding log – allowing parents to record times, type and amount of food given
ability to easily share information with family and friends on Facebook
ability to track the baby’s weight on a growth chart
ability to find other parents going though similar experiences on a map.
The app is web app and it functions on all devices: phones, tablets and desktop computers.
Anyone whose life has been affected by miscarriage knows how important the work Tommy’s do is. With one in four pregnancies ending this tragic way, it’s our opinion that if even one mother out there is spared the agony then it is one step in the right direction.
Seraphine have created a t-shirt campaign, fronted by Sophie Ellis-Bextor, in support of Tommy’s. Not only do 100% of the profits of the sale of this shirt go towards helping fund a centre for miscarriage research, but snap a selfie in yours and Seraphine will donate another £1 on top.