Shop for some amazing British brands though one new portal when Studio British launches in September.
Studio British’s site is expected to open with a roster of 12 labels including Mackintosh, Johnstons of Elgin, Sanders & Sanders, Private White VC and John Smedley.
The line-up is rounded off by Pringle of Scotland, Gloverall, Trickers, Genevieve Sweeney, Fibre & Hide, Baia Bags and Yull.
The etailer will stock menswear, womenswear, footwear and accessories broadly targeted at 30 to 55 year-olds.
It will operate with a wholesale model for established brands and a marketplace model for emerging designers.
Studio British say: “Our promise to you is that everything you find on the site is made in Britain and we aim to provide timeless fashion that will live and grow with you, with a real focus on quality. From well-known brands like John Smedley or Cheaney through to new designers just starting out, you will find a host of impeccably stylish clothing whenever you shop at Studio British.”