This October Angel’s Face, the British girlswear brand known for its iconic tutu skirts which bring squeals of delight to little girls all over the world, is celebrating its tenth birthday. And they’ll also raise a glass of fizz (we hope) to the brand achieving an impressive annual turnover of £2 million.
Mother of three, Keely Deininger, started the business in 2007 with her partner Thomas. After having a household of boys, when Keely’s daughter Trinity was born, Keely bought her a multi-coloured tutu during a shopping trip to FAO Schwartz in New York. Trinity loved the skirt so much that the idea for Angel’s Face was born.
Within five years of launching, Angel’s Face had become the best-selling tutu brand in the UK and so Keely set her sights on developing the brand globally.
Now Angel’s Face has sold over 200,000 tutus worldwide and can be found in 40 countries. Surprisingly, it is the Chinese market which seems to be booming, Keely explains: “Since the abolition of the one-child policy in China, there will be an additional 16 million children born over the next two years. The most popular age range for Angel’s Face products is 1-5 years, which means that the coming years will be very exciting for Angel’s Face.”
“Angel’s Face has grown organically year-on-year despite the economic highs and lows over the past ten years,” continues Keely. “I am very proud of what we have achieved. We have grown this business through sheer hard work with no shortcuts and even during these challenging economic times, our business is in profit. I’m looking forward to seeing what the next 10 years of Angel’s Face will bring!”
We say undoubtedly plenty of smiles and twirls!
Shop online for skirts, accessories and delightful party dresses here.