To celebrate World Breastfeeding Week, 1st – 7th August, Wiley’s Finest has partnered with national charity Baby Lifeline.
During the months of August and September, Wiley’s Finest will be donating 5% sales of Beginners DHA and Prenatal DHA to Baby Lifeline which supports the care of pregnant women and their unborn and newborn babies, ensuring the best possible outcome from pregnancy and birth.
Sam Wiley, Managing Director of Wiley’s Finest says:
“We are honoured to partner with Baby Lifeline, a charity dedicated to supporting babies during their first precious moments in this world. Our family believes supporting the nutritional care of every mother, both pre and postnatal and her baby is essential. As a father with young children, I am touched to think we can be a part of their mission.”
Wiley’s Finest are committed to educate the importance of including Omega-3 fatty acids in every diet – from newborn baby, to pregnant mum to fully grown adult. Research has shown that these fatty acids are essential for development in babies, and to support healthy moods in pregnant women.
The campaign will begin in line with World Breastfeeding Week.